How to prevent the occurrence of Duplicate Content that can harm your SEO prospects

Handle the problem of duplicate content with much care to ensure that it does not hinder your SEO campaign that can have an adverse impact on your ranking.  Before tackling the problem, you must know precisely what duplicate content is. No exact copy of any content should be available across the web. Search engines face a dilemma on detecting duplicate content across multiple URLs as it is unable to decide which to select for displaying in the search results. When search engines are confused with duplicate content, it affects the ranking of all the concerned URLs that go down. A bigger problem crops up when people start referring to different versions of the content.

What’s the cause of duplicate content?              

There might be dozens of technical reasons behind duplicate content because usually, no one would knowingly like to attract penalty by creating duplicate content by posting the same content at different places without highlighting the original.   It can happen if you clone a post and accidentally upload it. In all other cases, the generation of duplicate content seems a bit unnatural.

The attitude of the developers is a cause for the generation of duplicate content. Their inability to think from the user’s perspective and that of the spiders of search engines or browsers paves the way for the creation of duplicate content. Furthermore, their programmer like attitude makes them incapable of identifying the causes that can lead to duplicate content. Refer to for ideas.

Focus on unique content

All content used for SEO and marketing must be unique so that it is interesting for viewers who can derive some value from it and increases engagement. Moreover, the uniqueness of content eliminates the chances of duplication unless someone does it intentionally.  But the task is not easy to achieve and sometimes not possible at all. Activities like sharing of information, creating a content template, syndicating content, and factors like UTM tags and some search functionality are all inherently risky as they can result in content duplication.

Preventing content duplication

Here are some methods that can prevent content duplication.

Meta tags – A crucial technical point to consider for eliminating duplicate content are the Meta robots and the signals sent from your website to the search engines. Meta robots help to eradicate some pages from Google indexing, so it does not show up in the search results.  By adding the ‘no index’ tag to the HTML code of the relevant page, you instruct Google not to show it in the search result. This method is more precise in debarring specific pages from the search results than using robots.txt on a larger scale.

Canonical tags are the most important elements to prevent duplicate content across all sites, including yours. In addition, canonical tags tell Google about your ownership of the content even if it appears elsewhere on the web.

Taxonomy – The structuring of the web pages is a taxonomy that treats web pages as a single piece of content. Whenever you are working on any web page, look at the website’s taxonomy that can prevent duplication.

In addition, be careful about redirects and duplicate URLs that can generate duplicate content.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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