Director Doug Liman Lends His Talents to Upcoming Verizon Gaming Spot Commercial

Doug Liman is one of those directors I speak reverentially of; the auteur was a real hero of mine in the late 1990s and early 2000s. Beginning with the ZAP, POW, ZING knockout of a film called Swingers (featuring a young, cocktail and nightlife duo of Jon Favreau and Vince Vaughn) and extending into the woefully underseen follow-up film Go before finally knocking my socks off with atypical action film The Bourne Identity, it’s a safe bet that Liman was one of the few filmmakers of that time that truly held my attention. He hit the Hollywood scene with Swingers undeveloped and raw as a filmmaker, two potential Achilles heels that he turned into total positives with his raw and visceral filmmaking abandon, pulling off a movie that no one else in the industry at that time (or any time, for that matter) could have, and doing so with mucho aplomb. Liman has kept busy over the years, but the younger version of me that insists it’s still 1999 and perfectly fine to sport my dusty GAP hoodie has longed for the full-fledged cinematic return of my once and future hero who made it (along with screenwriter Favreau) hip to talk in Dean Martin Ring-A-Ding-Ding lingo. I’m sentimental that way.

 The Hollywood Reporter dropped a nice bit of news about Doug Liman today that, while not exactly heralding the director’s next big-screen effort, piqued the interest of this longtime fan: The Jumper director has signed up to helm a Verizon Gaming Spot commercial which is meant to highlight in humorous fashion some pretty common glitches for us technophobes out there, specifically as they relate to Verizon’s 5G network.

In a statement to The Hollywood Reporter, Liman said that “I like learning about worlds, the way an expert knows the world. That’s one of my favorite things about the movie business. I get to parachute in, and for the time I’m doing that project, I get to become an expert in that field.”

 The work on the Verizon 5G spot precedes the headline making next film that Liman has on his dance card: A reteam with Oscar nominated actor Tom Cruise for a film that is scheduled to partially be shot in space; as in Outer Space, Ladies and gents. So perhaps between this new and innovative commercial and the upcoming space shoot with Cruise, perhaps a new Golden Age of one of my fave directors is upon us.

Want to see Mr. Liman’s brilliant Verizon commercial, Constant Readers? Click on this magic link and check it out!

About Ryan Vandergriff

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