Serj Tankian has released a video for the “raw and emotional” (Orange County Register) “Rumi” (https://youtu.be/usOpQ0ex4yQ), a tribute to both Tankian’s six-year-old son of the same name, and the 13th century Sufi poet.
“Lyrical specificity in music is generally discouraged because less people internalize them as they have less of a personal connection,” explains Tankian of his out-of-character decision to share the lyrics to the track. “But there are cases where it is vital if the inspiration and muse is specific. In this case, a father talking to his son and reverence to the poet that inspired the son’s name could not be re-written so one can generalize.”
The Craig Ray directed and produced video is the fourth song from the widely-praised five-track Elasticity EP (Alchemy Recordings/BMG) to receive a visual companion, with the Los Angeles and New Zealand based musician previously releasing clips for “Your Mom” (https://youtu.be/wgG10tsBBOE), “Elasticity” (https://youtu.be/5oMDAfUpWyQ), and “Electric Yerevan” video (https://youtu.be/BGilNMeIR70).
Available across all formats, with vinyl available as of today, Elasticity (https://SerjTankian.lnk.to/EPElasticityPR) has received widespread accolades. New York Magazine said the collection sees Tankian’s “rock-and-roll impulses return in vibrant, mischievous form,” Loudwire dubbed it “an exercise in eccentricity,” and The Ringer praised the EP, saying Tankian’s “full range of … writing talents are on full display.” Tankian is featured on the current cover of Revolver.