Maintaining unprecedented momentum as one of 2021’s boldest breakout bands, Vancouver’s alt-rock giant MOTHER MOTHER continues to share music at a prolific pace, revealing two new tracks entitled “Forgotten Souls” and “Pure Love.” To accompany the tracks,the band has released a psychedelic music video for “Forgotten Souls” and a visualizer for “Pure Love.” Click here to watch/share “Forgotten Souls” and click here to watch/share “Pure Love.” Both tunes herald the release of their eighth full-length album and first for Warner Records, INSIDE, arriving June 25. Click here to pre-save or pre-order INSIDE now.
Embodying their deep and dynamic approach to alternative, “Forgotten Souls” glides along on breezy acoustic guitar punctuated by shimmering keys. The upbeat vocals alternate between a fluttering high backing vocals and wistful croon as singer and guitarist Ryan Guldemond assures, “Forgotten souls, we’ll be okay.” Directed by Sterling Larose, the video unfurls like a painting in motion. Framed by watercolor-style effects, the band perform against a backdrop of post-apocalyptic wreckage, juxtaposing darkness and light all at once.
About the song, Ryan commented, “’Forgotten Souls’ is an older idea that made the record. It was important to me that if we were to include songs conceptualized before INSIDE, they align with the album’s theme. The lyric ‘the garden grows in frozen rain’ fits perfectly, and quite accurately describes a big part of healing: trust and trusting in the process. We often link growth to external markers of success, and if we can’t see it, we don’t believe it—but the soul is constantly evolving and expanding, just from time passing. A different kind of soil turns over when we’re just simply being, just like the earth enriches beneath the ice in the dead of winter.”
The visualizer for “Pure Love” speaks to the song’s empowering message of self-love and also stands out as an outlier in the catalog for a very special reason.
“‘Pure Love’feels like it came from a celestial kind of place, and centres around a theme of awe for the universe and creation and promotes self-love as a modality for living,” says Ryan of the track. “I particularly enjoy the fact that it’s the only Mother Mother song I’ve not penned one single lyric for; that only adds to the sense of it having just appeared. Molly was instrumental in writing this one, and sings it beautifully”
Teasing out the album, the group kicked off this chapter with “I Got Love” and “Stay Behind.” The video for “I Got Love” was created by over 4,000 fan submissions from around the world. To date,these tracks cumulatively tallied 2 million-plus streams to date and garnered international critical acclaim, as well as a #1 radio hit in Canada.
To bring INSIDE to life, MOTHER MOTHER will hit the road on a worldwide 2022 tour. Many of the shows have sold out eight months in advance. Dates include nearly 40 shows in 14 countries, including performances in New York City, Los Angeles, Paris, London, with more to be announced. Click here for full details.
INSIDE takes its inspiration from self-reflection, something band frontman and songwriter Ryan Guldemond was forced to do in the wake of the COVID-19 pandemic. After several months of writing and recording demos in his home, the album was recorded with Juno award-winning producer Howard Redekopp, who produced the band’s first two releases. Of creating INSIDE Guldemond says, “The world stopped, and all the sudden I had a lot more alone-time on my hands, which isn’t necessarily conducive to song writing. Usually, I like to venture out and find guidance from an external, interactive narrative—travelling, people, serendipities etc. I love that process – it’s almost like you’re in collaboration with the world. But since that wasn’t an option, I set about a different kind of travel, one more inward and personal, exploring different types of therapies, meditation, and journaling as a means to unearth songs from a deeper, interior place.”
INSIDE Track list:
- Sick of the Silence
- Forgotten Souls
- Pure Love
- I Got Love
- Stay Behind
- The Knack
- Girl Alone
- Like a Child
- Until it Doesn’t Hurt