When it comes to social media, many businesses are either completely missing out on the opportunity or perhaps they aren’t even aware that they are lacking a critical component to their marketing strategy.
This missing component is what we call “personal branding,” which includes not only building a personal brand online through social media but also establishing a positive reputation offline as well. If you are not already doing this, then you need to get started now. You need to learn everything you can about this powerful but under-utilized asset.
One of the best personal branding tips and tricks for successful branding is to invest in a few Twitter followers. Sure, you may have hundreds or even thousands, but if you have just a few hundred you can really start moving your brand. A lot of people think that social media networking and blogging is all about following other people and gaining followers. The truth is, this isn’t true, at least not entirely.
It’s true that it’s important to understand what you are doing, to get feedback and to engage with your audience. But this doesn’t mean you have to follow everyone you see on Twitter. You have to be selective. You need to find followers who will actually be interested in what you have to say. Once you’ve found the right people, then you can start communicating with them and building your own brand. If you aren’t using proper branding strategies, then you aren’t going to achieve success.
Another one of the top branding tips and tricks for successful online/offline branding is to create a “brand identity.” Basically this means coming up with a unique identity or company theme that you want to carry through all of your business dealings. It has to be consistent. Otherwise, if you aren’t sticking with your identity no one will know what you are all about. Don’t go overboard here, but at least make sure your “brand identity” is distinct and consistent.
Finally, one of the most important branding tips and tricks for online/offline businesses is to make sure you have a proper branding strategy. The purpose of this step is to establish your goals and your purpose. It also serves as a good place to implement many of the other branding tips and tricks you may have already heard of before. For example, this step includes creating a mission statement. This will serve as the basis of all of your other branding strategies, including your branding strategy, color scheme, image, etc.
One other very important thing to keep in mind is that there is a right way and a wrong way to distribute your information and content. If you are using YouTube for example, you absolutely need to take a hands-on approach to how you are distributing your videos. This is a very powerful mixed tape and should be done as slowly as possible without jeopardizing your reputation or your brand. If you are using sharing content on social media such as Facebook, you absolutely have to make sure that everything that you post is original and that nobody else’s posts on that page will appear in your comments and in your video.
So here we have it – three very important brand identity branding tips and tricks for online/offline businesses. We touched on creating a mission statement, establishing goals, and creating a brand strategy. Now that you know how to do these things, the next thing you need to know how to do is identify how to obtain the best results from them. For example, by taking the time to watch YouTube videos, reading press releases, signing up to social media networks or reaching out to a branding agency you can achieve the greatest amount of success possible.
As you can see, the answer to the question posed in the title is not so cut and dried. As with any other aspect of your business, the answer largely depends on the details that you choose to focus on. What works for one person may not work for another. However, the good news is that by closely examining what is working for other people, you can use that to your advantage and apply that knowledge to your own personal brand identity.