Sweden has brought us some highly successful and very memorable musical exports, through the years. In the 70’s, ABBA, gracefully flirted with world domination, and in the 90’s, Ace Of Base, became radio mainstays, and still reside there, today. Until now, though, Sweden has never given us anything quite like, Major Of Roses. With his inimitable baritone, quirky musical presence, and socially nonplussed disposition, Major Of Roses is virtually unforgettable and unmistakable. His newest single, “Boy Oh Boy” is a quick look behind him, as he prepares to launch into the next phase of his still rather young career.
The real life Magnus Rosell, has been creating and writing, his entire life. His first recorded effort came in 2017, and he has remained consistent, since then. By his own description, Major Of Roses is a DIY artist, opting to handle all of his own production and recording from his home studio. Major calls his songwriting, “superficially simple,” but says the production that goes into it, is much more complex. His style is hard to explain, but at the same time, relatively familiar.
“Boy Oh Boy,” was inspired by a photograph of a then four year old, Major. He has gone on record with a brief recounting of the song’s meaning, but truth be told, it’s a piece best left to subjective interpretation. Though for Major, it’s thoroughly personal, it is quite relatable for virtually everyone. Looking back on the kid version of ourselves and wondering exactly what happened, is a confounding exercise, and probably sounds more depressing than it actually is. For Major Of Roses, it seems like a relatively pleasant and nostalgic experience.
Just bring that boy back from the past/and let the longing last forever. The cover art for “Boy Oh Boy,” depicts Major Of Roses seated atop his big wheel, which he recreated as an adult. It’s every bit the site, you think it would be. Interestingly, the lettering/font used is inspired by The Clash, specifically their landmark album, London Calling. I must admit to learning something new from Major, in that The Clash’s cover was actually inspired by an Elvis Presley album.
If you like the music that Major Of Roses is influenced by, then there is a good chance, you will enjoy, “Boy Oh Boy.” It’s a little indie, and a little quirky. To his credit, Major fully commits to the material, and sings with every bit of passion and style he can conjure. The story behind the track is hit or miss, but if you put it in the proper context, it does achieve a certain gravitas. Major Of Roses has now come full circle, and boy oh boy, does he have a story for you.
by Mark Ryan