As a marketer, you might have overheard colleagues discussing how email marketing is dead. It’s been a usual concern for many marketing departments. I’m here to tell you that you don’t need to be concerned because email marketing is still going strong. In fact, 40% of B2B marketers say email newsletters are the most important part of their content marketing strategy, and 73% of millennials prefer to communicate with businesses via email. Furthermore, 99 percent of customers check their email on a daily basis, and it is by far the most common method of receiving brand notifications. These figures are too essential for us to ignore as marketers. That is why it is critical to creating a solid email client marketing strategy.
Let’s take a look at the top reasons why email marketing is one of the most successful marketing strategies:
1) Creating personalized content
You can personalize your campaigns and build targeted content with email marketing for digital collaboration. Personalization can be as simple as using the name of a contact in an email. In fact, emails with the recipient’s first name in the subject line receive a higher clickthrough rate than those without.
On the other hand, segmenting your audience allows you to develop personalized content and deliver the right emails to the right customers. For example, you may want to send one email marketing campaign to repeat customers and another to new customers. One of the biggest advantages of email marketing is that you can customize your content to your audience’s specific needs. To improve interaction, your emails can include variations such as different images or subject lines. You can also segment the lists by geography or level of engagement.
2) Driving traffic to your website
You can direct users to your website using email marketing campaigns especially when clients are using mobile. Include CTAs in your emails that direct users to your website, in addition to your email content. These CTAs can direct users to your contact, sign-up, or download page, where they can interact and take action. If you create a newsletter that includes your posts, for example, you can direct subscribers to your blog page, where they can interact with your material. This will help you create leads that are interested in your content and could become your customers.
3) Improve your sales
Email marketing campaigns have the ability to boost sales. Customers would be enticed to buy your goods or services if you include them in your newsletters. An email may be used to communicate information about an offer, discount, or other promotional activity. For example, if a user has added items to their cart but has not completed their purchase, an email may be used to remind them to do so.If any users have shown an interest in your content, you can send them automated insightful messages that will pique their interest even more. This will motivate them to take action and eventually convert.
4) Producing cost-effective campaigns
Email marketing campaigns are more cost-effective than traditional campaigns such as direct mail or print. For example, you won’t have to pay for photoshoots, mailing, location fees, printers, or placement. If you aren’t using stock images, all you need is a copywriter and a graphic designer. This may also be a single member of your team.
Furthermore, email campaigns are quick to create. You can send an email in one day if necessary, which is far more cost-effective than sending a direct mail or print campaign. Since marketers are often limited by time and money, email marketing strategies can be more effective while still generating sales and leads.
5) Providing more value to your audience.
One of the most important goals of any company is to offer value to its customers so that they can return. Since you can add value even when consumers aren’t making a purchase, email marketing is a perfect way to build loyal customers. You may also use email marketing to offer more resources to contacts who are interested in what you have to say since they opted-in. More people will pay attention if you consistently provide value to your audience, and your ROI will increase.
6) Gathering feedbacks
Every company needs to know what their customers have to say about their products or services. You must keep track of your customer’s experiences with your brand. This will assist you in better understanding your clients and making future changes. Email marketing will assist you in obtaining customer input. You may ask the customers to rate their satisfaction with the product or service as well as the customer service they received. Short surveys can also be useful for gathering information about your customer’s experiences with your business. This is also a good way to figure out what your Net Promoter Score is. You may use this score to determine which customer groups are more likely to recommend your brand to others.