Cannabis has been around for centuries, but the last 10-15 years have seen it grow into popular culture and mainstream society, especially during the last several years, as many states have begun to legalize it for recreational or medicinal use. Cannabis has become more than just a healing plant, it has become a symbol of culture and self-expression, as many brands have started to create fashion and ways of life that are centered around cannabis. Berner is the co-founder of Cookies, a popular brand that creates cannabis products that are in line with whatever with popular trends are permeating the cannabis community. Berner is best known for Cookies, but he has another up-and-coming brand that is sure to captivate the large audience of marijuana enthusiasts, called VIBES.
Smoking cannabis has transformed from a few friends gathering in their basement, to an art of individual self-expression that not only corresponds to that individual’s style, but is also a way to put a cannabis smokers unique spin on how they smoke- translating into a cultural and personal statement about what cannabis represents to them. If an individual show up to a friend’s place with the standard rolling papers that are available at most convenience stores, many fellow smokers may see that individual as a standard smoker who isn’t up to date with the cultural evolution. However, showing up with a unique type of rolling paper demonstrates an individual’s discerning taste and respect for the art of smoking. VIBES premium rolling papers are on the cusp of reshaping the landscape of rolling joints of different sizes, using quality papers to concoct your own spin on a popular pastime. VIBES rolling papers are cultivated in France and cut and kitted in the Dominican Republic. They offer a wide selection of papers that include Rice paper, Ultra-Thin, Hemp, as well as their newly minted, Organic Hemp rolling papers. VIBES papers give smokers a smooth draw, while maintaining the quality and strength of whatever strand of cannabis is being smoked. VIBES papers let a consumer create their unique style of smoking, perpetuating the growth of the culture, as well as adding some flair to the smoking process.
VIBES was formed as a joint venture between Berner and Greenlane (NASDAQ: GNLN) to give cannabis enthusiast a premier smoking experience, while adding a flavor of art and self-expression to the cannabis movement. VIBES can be found at any Cookies retail location in the U.S., including their flagship stores in Los Angeles. Berner has made VIBES a beacon of cannabis culture, fusing the world of art with the growing cannabis culture to create a truly unique approach to smoking, rolling, and putting an individual’s stamp on the next join that will be shared at a concert, event, or friendly smoke session.
VIBES continues grow their brand into the mainstream culture, as they have an e-commerce division that sells apparel and lifestyle wear to enhance the popularity and cultural relevance of the VIBES brand. The transition for Berner was relatively seamless, as he elevated Cookies from a popular cannabis brand to a lifestyle and iconic cultural brand with their apparel line that is set to debut in 2012. The apparel can be found online as well as various brick-and-mortar locations, expanding the brand to be representative of the cannabis culture with quality, craftsmanship, as well as other desirable components that cannabis enthusiasts seek today.
To learn more about VIBES and their newly launched line of Organic Hemp rolling papers and cones, catch a vibe on their website or by following them on Instagram @vibespapers