10 Trending Ecommerce Categories for 2021 From Ecommerce Analyst John Lawson

John Lawson is the ecommerce expert with a finger on the pulse of the industry. Ecommerce is changing rapidly, and it’s difficult to keep up with all of the new trends that are popping up. In this post, John will discuss 10 trends in the ecommerce industry for 2021.

Men’s Beauty Products – 

This is a pretty new trend in the world of online shopping. Men’s beauty products are becoming increasingly popular, and savvy marketers know that a good strategy is to offer men’s grooming items along with women’s when they’re marketing their ecommerce sites.

Home Exercise Equipment – 

The pandemic lockdowns changed the fitness industry massively. More and more people are turning to home exercise equipment, which is seeing a big increase in sales.

Natural Feminine Care Products – 

Woman and feminine care au naturel is moving forward in a big way. There are many more natural options for feminine care products, and brands like Thinx have taken the lead in this new trend along with other startups that offer organic cotton tampons and pads without any chemicals or synthetics.

Natural Pet Care Products – 

As the owners look to eat more natural so too their pets. The organic market for pet food and treats is expected to grow by 40% over the next four years, which will leave traditional kibble brands scrambling to keep up with this new trend in natural living.

Disinfectant Products – 

This is obvious, but believe it or not there are still people who use bleach to clean their homes. A new trend has emerged in disinfectant products with natural ingredients that will kill 99% of bacteria and viruses without the chemicals found in store brands like Lysol.

Home Storage Solution – 

Home organization tools and products are expected to see a big rise in popularity over the next few years. As more people find themselves living in smaller spaces, they will be looking for new ways to make their homes look like they have everything neatly tucked away even when it is not true.

Kitchen Towels – 

Nothing is easier to brighten your kitchen space than a set of kitchen towels. Kitchen towel sets have become more popular in recent years as people are looking for ways to add some color and personality to their kitchens without having to make major changes like remodeling or painting.

Bike Saddles – 

Remember how you could not find a bike saddle in any store back when you were a kid? Well, those days areover thanks to the growing popularity of biking. As more people obsess about healthy eating and taking care of themselves, cycling has become one of their favorite ways to spend time outside or just get some physical activity each day.

Needle craft patterns – 

This never really went out of style, but it is on-trend again. People are looking for more creative craft items that can be used to make fun and personalized gifts, but also just for decoration in their homes or offices.

Natural Hair Products and Accessories – 

Woman are ditching the chemicals found in everyday hair care products and opting for those that are more natural and organic. They want to know what is in their hair regimen, not just trusting some marketing campaign slogan or short list of product ingredients on the back of a plastic bottle.

In conclusion, 2021 is stacking up with much opportunity for new and existing players in the ecommerce industry.

John Lawson is the author of “Kick Ass Social Commerce for E-Prenuers” and also the founder of ColderIce Media, a business coaching, training and consultant agency. He is an award-winning Social Media Strategist, a commercial television personality and a sought after Keynote Speaker/Trainer

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