Shamir Launches ‘Bipolar Butterfly’ Unisex Streetwear Collection w/ AI Design Studio Urbancoolab

Fresh off a Sharon Van Etten-commissioned cover of “DsharpG” for epic Ten (joining her for NPR Music’s Listening Party here) and newly announced live date supporting Lucy Dacus on October 20 at Philadelphia’s Union Transfer, indie rock figurehead Shamir just launched unisex streetwear capsule collection Bipolar Butterfly in partnership with AI design studio Urbancoolab. On sale now, portions of the proceeds will go to the National Alliance on Mental Illness
Shamir explains: “After my bipolar diagnosis my mother had called me ‘Butterfly’ for the first time. I still to this day have no idea why she started calling me that since my pet name up to that point was the more common ‘Pumpkin’. My mental health journey has been deeply filtered through the butterfly iconography, which has been a source of comfort and stability in this unique (but not broken) life I live. The designs from this collection are directly inspired by the navigation of my mental health journey while living in the concrete jungle of South Philadelphia. My goal with this collection is to further dismantle the stigma around mental illness, something I’ve dedicated my life and career to doing. A portion of proceeds from every purchase will go to NAMI which is an organization I love to support whenever I can.”
Shamir’s self-titled album was released last year to sweeping critical acclaim. It reimagines 90’s Pop & Rock for the modern world, in what he calls his most accessible album since 2015’s debut Ratchet. It’s been a long road, over the last six years, to finally make the album that matched his vision – from becoming a globe-trotting touring act, taking a hard left turn stylistically, confronting his mental health issues and moving from his native Las Vegas to Philadelphia. It is his most intimate, most crafted and a huge step forward in a transfiguration for the artist. 
Even though Shamir launched a label in 2019, Accidental Popstar Records, the LP was released on no label at all. For becoming widely known for R&B dance pop, the one constant through his move back toward guitar-driven indie pop — through the critically acclaimed and ever-relevant ResolutionRevelations, Be the Yee, Here Comes the Haw and all the way to 2020’s surprise release Cataclysm — has been his unmistakable voice, a countertenor piercing straight to the heart.


About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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