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With a world full of aspiring photographers, the trends are constantly changing each year. To help you stay on top of the trends and keep your imagery and photography looking modern and fresh, Clickasnap have listed 5 of the most popular photography trends to look out for in 2021.
Diversity and Inclusivity
As with the majority of industries and organisations, diversity is a key focus within the marketing strategy. This now goes far beyond a few textbook phrases. Diversity and inclusivity should be portrayed across all pieces of art and content. The best way to capture this is within photography. The beauty of different ethnicities, cultures, and ages can be so well presented in an image – a picture speaks a thousand words.
Group shots
As the world slowly starts to say goodbye to the lockdowns and social distancing of 2020, group photography and images of optimism will be a breath of fresh air for audiences. Seeing people together, smiling, and enjoying the company of others outdoors, will make for an optimistic representation of what is hopefully to come for many. Being the organisation to spread positivity and optimism through imagery and content will certainly be welcomed by your audiences.
Drone Images
Seeing the popularity of drones increasing amongst both professionals and amateurs, it is no surprise this trend has made the list. A great way to demonstrate landscape or capture a widescale image, drone shots add for something a little different and exciting. With these shots pushing the boundaries of photography, drone imagery makes for the perfect addition to any web content.
Natural/Self Love
2020 saw everything stripped back, working from the sofa, and living in pyjamas. It comes as no shock that the body positivity, and self-love message was emphasised online. Audiences are slowly starting to lean towards a more natural approach, seeking imagery they can resonate with. Rather than heavily edited portraits and un-realistic body images. Capturing this in photography can really help push the self-love movement and hopefully inspire younger generations. Choosing imagery which demonstrates self-love and natural beauty is also a great way for organisations to support the conversation around mental health. This photography trend is one that will certainly continue to develop in 2021 and beyond.
Vertical Imagery
Audiences now wish to find imagery appropriate for use on their mot popular platforms such as Instagram. Vertical imagery is becoming the go to, as the preferred orientation of images. It used to be horizontal for landscapes and vertical for portraits, but it is now a lot more flexible. This is to cater for the various requirements of consumers who seek images for a number of platforms and reasons. Thanks to smartphone photography it is now almost automatic that an image will be shot vertically.
With photography ever evolving and advancing in both quality and artistry, these trends are just some of the latest in popular photography methods to look out for and begin using across your content to keep it fresh and modern.
