Nineteen-year-old singer and songwriter Jess Yaffa taps into the world around her and delivers relatable and singalong art with a fresh spark on her upcoming set of songs.
Introducing the group is the standalone single and video for “Too Soon,” the song reflects on the concept of love and how sometimes fantasy can be better than reality, and how the evolution of romantic feelings is different for everybody. Yaffa explains, “I wrote “Too Soon” when I was looking back at a relationship and feeling embarrassed about some of the things that I did and said… It is a narrative of the voice inside my head thinking about what I would have done differently if I could, and how I came to terms with that part of my life.”
Stream “Too Soon” here: https://linktr.ee/byjessyaffa
In the fall of 2020, amid a global pandemic, she returned to The University of Michigan while writing and recording the songs on her upcoming EP. Relationships and the harrowing thoughts they can inspire showcase her storytelling prowess and knack for creating a smooth and upbeat pop sound, complete with sweet vocals and radiant harmonies. Produced by Grammy-winning producer Scott Jacoby (Coldplay, Janelle Monáe, Jason Mraz, John Legend) and mastered by Grammy-winning engineer, Emily Lazar (David Bowie, Foo Fighter, Sonic Youth) the songs are filled with unfiltered honesty and lessons of love, life, and learning to keep going. “The songs are the stories that roll around in my mind at night – set to music. For me, all of the thoughts come with colors and music attached to them – making me feel moments of life that I want to both remember and forget,” says Yaffa.
“As an artist, Jess is a refreshing mix of humble and assured. Her music is a pure and genuine extension of who she is, her music embodies vulnerability and strength simultaneously – you can’t help but feel something when you listen,” says Grammy-winning producer Scott Jacoby.
The New York native began singing at four years and in her teens added piano, guitar, ukulele, and bass to her repertoire. She soon immersed herself in learning the craft of songwriting and began honing her skills throughout middle and high school to better understand the struggles and excitement of growing up. In her junior year, she was one of eighteen students chosen to participate in the Future Music Moguls Program at the Clive Davis Institute of Music at New York University where she was able to learn, record, and write in an environment that solidified for her that making music was what she wanted to do for the rest of her life. In 2019 Yaffa released her debut EP “intro” which was also produced by Jacoby and mastered by Lazar.
Jess’s wish is to communicate the highs and lows of life in a way that is relatable and real. She is fueled by experiences, friends, and connection capturing and sharing moving moments that all can feel. “Our real experiences and stories are better than anything that could ever be made up – my role is to share them so we can hear it and relate,” she explains.