Albert Shakhnazarov’s story begins in the city of Baku, Azerbaijan when his parents left their motherland in 1991 following a war which took place against the Armenian people. He was born in a refugee camp located in Moscow, Russia, where hundreds of other refugees were also seeking asylum. They didn’t have much growing up, but their family was rich in love, support, and unity. After 15 years, they were finally granted the opportunity to chase the American dream but soon realized that the American dream can only work for someone if they work for it. Otherwise, it becomes more of an American nightmare. As a result, his parents would work 90 hours a week, and his older brother, his role model and best friend since birth, started to work as well, leaving Albert without mentorship in his younger years. He knew one thing for certain though: that money was important, and it determined a lot about where you lived, what you ate, what you had to sacrifice, and the opportunities available to you.
As a young man, understanding the importance of money fueled Albert to become successful so that he and his family would never have to sacrifice their time together for an hourly wage. That idea, combined with a lack of guidance, led Albert into following the wrong crowd, being suspended from school a total of 13 times, and eventually being expelled and arrested. He began participating in underground bare-knuckle fights with random people to earn anywhere from three to five hundred dollars a night depending on how many people he fought. At that point, he was depressed and lost, but deep inside he knew that there had to be a better way for him to live the life that he and his family once envisioned
While he was still figuring things out, he took on a variety of jobs, from scooping ice-cream at Friendly’s to working the drive-thru at McDonald’s, patiently working until he started his career in sales and eventually managing a call center of 20 people. He learned how to sell, specifically telecommunications and technology, which transitioned into ventures in real estate, and later financial services.
He wanted to provide those people, who refused to be average, with the vehicle they had been missing to reach their elite potential and ultimately, the promised land they envision, Albert and his core team established an organization within Axe Elite called the Founder’s Council, dedicated to waging the war against the average and helping individuals live their lives by design, not by default.
Currently, Axe Elite has a direct partnership with over 100 different technology and telecommunication carriers and has been dominating the business channel within Verizon Fios, now standing as the #1 producing organization nationwide.
As someone who has been fortunate enough to build multiple businesses that are growing and developing, Albert always recommends that people who are looking to start their own business become aggressively patient.
Fear, for me, is the lack of confidence when you are starting a business, which can be interpreted in two different ways: False Evidence Appearing Real, which can cause unnecessary worry or fear of things that haven’t happened or don’t even exist; or Face Everything And Rise, which is the only way to conquer and become fearless in the face of new challenges.
When asked how to overcome competition in his field, he asserts that we are our own biggest competitors, and the way we overcome that is by providing mandatory training on a daily basis to our team with an emphasis on mentorship and support, guaranteeing our continued success and the ability to approach every task with unshakable focus, unquestionable discipline, and high standards.
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