What’s Behind The Home Cleaning Trend On Social Media?

For the third consecutive year, the sales of household cleaning products have risen, growing by a staggering 195 percent in 2020. The year 2020 was also the year of the ‘cleanfluenster’ explosion on social media. Social media cleaning celebrities like Mrs. Hinch, Lynsey Crombie, and Marie Kondo have attracted millions of adoring followers with their nifty home tidying and organization tricks. Whether it is to reap the mental benefits of a clean home or to avoid pests hiding in their homes, cleaning is the new big deal on social media – and it shows no sign of slowing down anytime soon.

Clean Homes, Clean Minds

In recent times, mental health and wellbeing has been a trending topic on social media. However, there has also been discussion of how your environment can impact your mental health. Reports and studies have shown that clutter and mess can contribute to depression. A cleaner home has also been shown to reduce anxiety, and is a possible solution to the raging sleep epidemic affecting millions of consumers. 

In a National Sleep Foundation survey, it was found that having clean sheets can help you get a better night’s sleep. Also, staying on top of cleaning and household maintenance means homeowners can avoid health-related problems like mold or allergies. For instance, having a regular cleaning routine ensures that you check in with appliances and systems regularly, allowing you to identify a water heater leak and other potential home plumbing repair issues (which can cause mold growth and expensive structural damage) quickly. However, it is not that these benefits have just come to light. In fact, it is the presence of social media that has increased information dissemination amongst consumers. More consumers are spending time online, meaning cleanfluencers like Marie Kondo have a built-in platform to showcase the benefits of a clean home.

Homeowners Continue To Seek Their Own Sanctuaries

With stressful careers and lives spent constantly on the go, more consumers want their homes to be a place of peace and relaxation. In a OnePoll and Puffy survey, it was found that seven in 10 Americans have changed their home décor and made efforts to make their homes their sanctuary. This has particularly heightened since a majority of the population has spent the better part of the year at home. Keeping up with routine household maintenance and cleaning is also promoted as a cost-saving strategy for homeowners. With this in mind, more people are gravitating towards the organizational and cleaning tricks that cleanfluencers are selling on social media. Having an organized space to come home to and organizational tips that help to make their busy lives easier is appealing to consumers. People are taking more pride in the spaces they live in.

The Bad Side Of The Cleanfluencer World On Social Media

However, the cleaning frenzy on social media does not come without its downfalls. The pressure to have a perfectly organized or clean home has continued to mount. In many cases, the cleaning obsession on social media has ended up putting even more pressure on consumers to have a clean and tidy home. Some social media users have also reported feeling ashamed or being afraid to post their real homes on social media due to fear of judgment. Many are trying to juggle keeping up with the trend of having a perfectly tidy home, along with full-time jobs and family commitments. 

So while the increased popularity and sharing of home cleaning tips on social media can be a good thing, consumers must remember not to get sucked into the perfect home impression many cleanfluencers are promoting. Instead, it is about finding a home cleaning routine that works for you, your family, and your lifestyle. Whether it is cleaning one room each day or adopting a clean-as-you-go policy, it is up to you to find your perfect balance of cleaning and regular life.

RJ Frometa
Author: RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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