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Net Element: the business that took off thanks to Oleg Firer

Oleg Firer is known as the owner and top manager of many successful businesses. One of them is Net Element that operates on a global scale and is focused on processing payments.

Net Element is one of the most renowned brands in the sphere of value-added transactional services and mobile payments. Plus, it builds marketing solutions and provides business analytics to its clients. It is listed on NASDAQ, where you can find it as NETE. It is a global group that largely relies on the latest technological achievements in its work. The headquarters of Net Element is located in Miami.

The Benefits of Processing Payments with the Help of Net Element

This company guarantees the remarkable safety of all transactions. When the user swipes the card, their data is end-to-end encrypted. The card reader is tamper-resistant.

The digital solution for processing payments is available in cloud format. All applications are linked together so that the user can easily access them all at any moment.

The powerful PaaS technology that Net Element relies on includes an ample spectrum of solutions:

  • POS
  • mPOS
  • Back office instruments
  • Credit scoring
  • Customer interaction
  • E-commerce
  • Offline tools

These solutions are suitable for businesses of all sizes and nearly any sphere of activity.

The Brands and Companies that Net Element Owes

The following four brands belong to Net Element:

  • Unified Payments
  • Aptito
  • Netevia
  • Payonline

Unified Payments caters to the American market. It offers customized payment acceptance solutions from small and medium-sized companies.

The target audience of Aptito is restaurant owners. This POS solution enables them to create digital menus. It connects to Android platforms to process wireless payments. Plus, it is compatible with iPads.

Netevia integrates multiple payment channels in one platform. It can handle not only national currencies but cryptocurrencies as well.

Payonline is focused on e-commerce, mobile commerce and in-app payments. The latter is considered one of the most meaningful financial trends for 2021 and the next few years. Payonline operates on a global scale: many of its clients come from Europe, Russia and Central Asia. It specializes in one-click person-to-person recurrent payments. It features SDK for iOS, Android and Windows and offers multi-channel support both for payers and clients. This solution accepts payments by credit cards, Masterpass and several web wallets.

Why Is Net Element Called “Company Firer”?

When you check the Our Team section, you will see the profiles of five people there. Oleg Firer, the executive chairman and CEO of the company, is among them. The site does not provide any detailed information about this person. Many people confess that they got to know the inspiring biography of Mr.Firer quite accidentally. For instance, they were looking for Element Bars net worth — but came across the interview that Oleg gave to Exec Edge and that was later shared by Yahoo Finance.

This talented businessman started working at the age of 11. By that moment, he had just moved with his parents to the U.S. from Ukraine, which was a part of the Soviet Union back then. He was born in 1977 and did not attend college, even though he successfully passed the admission exam. He preferred to focus on business from the onset — and time has proved that he made the right decision.

After spending his formative years in New York, Oleg relocated to Miami. There, he spent two and a half years as the Executive Chairman of Unified Payments. He turned out to be an incredibly gifted manager: in 2012, this company occupied the top position in the Inc. Magazine rating of the most rapid-growing businesses in the country. Nilson Report characterized this organization as the “top acquirer” in the U.S. One year later, Unified Payments was sold to Net Element.

When people talk about “company Firers”, they do not necessarily mean Net Element. Oleg also created the prominent Star Capital business that deals with venture capital, private equity, real estate, financial advisory and EB5 investments. He has tried his hand at healthcare, blockchain, cryptocurrencies, gambling, electric vehicles and several other spheres. Yet Net Element remains one of his most significant achievements until now.

In the interview with Exec Edge, Oleg confessed that he largely owes his success to human capital. He managed to surround himself with smart and energetic people with great team-building skills. He was always able to predict upcoming trends well in advance and make the most of them.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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