If you’re running a business, you’re probably on LinkedIn, Facebook, Twitter, and Instagram.
But let me ask you:
Are you even generating any sales from these social networks?
You’re probably wondering how to turn your social network engagement into conversions.
That would be the million-dollar question every business owner, marketer, and white label SEO provider wants to know.
And that’s not all.
How many of you share content on social media but get minimal likes and engagement?
No comments, no liking, no subscribing, and no visits to your website.
Before you give up on your social media strategy, please keep reading because today, I’m sharing my four powerful tips to turn your social media likes and comments into sales for your business.
Tip #1: Start a conversation to increase your leads’ interest
Having a business account on social media comes with some awesome perks. One of them is the ability to see the people who engage with your post.
And that is a valuable tool that you can use to your advantage.
You see, knowing who engages with your content takes the guesswork out of figuring out who is interested in your content.
Your likes and comments give you a targeted list of leads that you can use to reach out to them directly.
When reaching out to leads via a social media comment or like, the goal is to get the conversation going with them.
Here’s how your message should go when you reach out to a lead:
“Hey, thank you so much for liking my X post. I’m simply curious, what did you like most about my post?”
The goal of this message is to start a conversation. And the only way to do that is, you guessed it, to ask a question.
Once you start the conversation, you want to ask them more specific questions related to your business.
You should be probing their curiosity because you want them to ultimately ask you how you or your clients achieved your results.
By doing so, you’ll be able to organically mention your product or service without coming off as salesly.
This technique makes your lead more opened to your product or service because it isn’t a direct attempt at making a sale.
And that’s how you use conversations on social media apps to increase your sales.
Tip #2: Optimize your landing pages for sales
It’s no secret that a landing page on your social media profile is a gold mine, especially if you’re an e-commerce business.
You see, a landing page is designed with a single purpose in mind:
To get your lead to take your desired action.
So, how exactly do you optimize your landing page?
The first step is creating a seamless landing page. In other words, it needs to be easy to navigate with as few interruptions as possible.
To help you with that, think of your user’s experience and how they go from your Instagram page to your landing page.
This exercise is essential because, nowadays, users get spoiled with good app designs. They can tell a good, trustworthy landing page from an evil, scammy-looking one.
A lousy design conveys two things to your user:
- That your business is not a trustworthy website to give money to.
- That your business is lazy and cheap by making prospects do the extra work to buy from you.
You never want a lead to give up on buying from you just because you didn’t have a landing page that was worth buying from.
It’s an easy thing to rectify, after all.
To further improve your social media conversion strategy, you can always split test your landing pages and adjust them over time.
Pro tip: Add a video to your landing page. A video on a landing page is capable of increasing conversion rates by over 80%.
Keep reading to find out how videos can help increase your sales.
Tip #3: Increase your sales with video content
It’s no secret that video-centered posts result in better conversions.
Biteable found that 68% of marketers say video has a better return on investment than Google Ads.
But why do they perform so well?
Videos perform a double function. They show your product in action while simultaneously catching the eyes of your customers.
If those statistics weren’t convincing enough, Gary Stevens from HostingCanada.org discovered that video analytics on social media platforms is one reason why, in 2018, 93% of businesses reported getting a new customer on social media thanks to video.
What are you waiting for?
It’s time to leverage video content in your social media marketing strategy to boost your sales.
Tip #4: Follow up with an email
While many people are moving away from emails, email marketing remains one of the most efficient ways to convert a lead into a customer.
So, how do you use emails for your business?
You should first start by creating an automated email sequence for new leads.
You must automate this process because messaging every new lead is a time-consuming process that you don’t have the time for.
Once you’ve set up your welcome sequence on an email platform like Converkit or Mailchimp, you need to be selling to your leads often.
Though, you should only sell to your leads once you’ve provided valuable and educational content for free.
A good rule to follow is for every 3 or 4 emails of educational content sent out for free; you can send one email to sell to them.
Try these hacks to improve your email conversions:
- Send emails from a personal work email instead of the standard [email protected] email address. It increases your odds of being opened.
- Don’t use a complicated email template. You want to keep your email simple and read like an email you would send to a friend.
- Use email software to track results and automate as much as you can.
The most important thing with your email marketing strategy is to follow up. There’s a reason for the saying:” The money is in the follow-up.”
But avoid following up with an email asking them if they remember you. Your follow-up emails should always lead with help.
Social media marketing is a powerful way to build your brand and increase your sales.
Social networks have millions of users from your target audience—people who are just waiting to get introduced to new brands.
To increase your conversation rates on your social media platforms, you’ll need to improve your landing pages and email marketing strategy while also starting conversations with your audience to build up their need for your product.
Social media optimization is not for the faint of heart, but the benefits will be well worth your time and money if you stick to it.