Buying Facebook Likes in the UK has become an incredibly common practice to boost business quickly. But there are some distinct disadvantages to it that you need to know about.
Growing your business on Facebook is hard. Especially if you’re a small business, or one that doesn’t have it’s own social media manager, or digital marketing team. Growing a business page on Facebook takes time and effort. A lot of time and effort. So for most small to medium sized businesses, buying Facebook likes from the UK can seem like a great shortcut to boosting their visibility and credibility.
However, should you not continue to put in the work necessary to grow your business organically, it can become a disaster out choice indeed. Brass tacks of the situation? Sure, you can find the best sites to buy Facebook likes in the UK and purchase some likes for your Facebook page, but make sure that you are aware of any possible disadvantages.
What can go wrong then you buy Facebook Likes in the UK?
Perhaps the biggest risk that your business can face when you buy Facebook likes in the UK, is that it can severely damage certain performance mechanisms and growth paradigms. Especially if the likes that you are buying come from inactive Facebook accounts or bots. While there are ways to circumvent these business blunders, you’ll need to understand the fundamentals in order to curb any untoward results.
The most common issue that businesses who purchase Facebook likes in the United Kingdom run into is that these likes can damage your EdgeRank. EdgeRank is Facebook’s algorithm that helps to measure engagement- as in the number of likes, comments, and shares of your posts weighted against your base following.
If you have a high EdgeRank, that means that the followers you have regularly engage with your posts. A low edge rank means you have low engagement, or low number of only moderately active followers. A low EdgeRank will essentially stop Facebook from putting your content in the feeds of your followers, making it even harder to increase later.
This can affect a businesses’ organic reach, which is the number of followers each of your posts gets to. If you have a low level organic reach, fewer followers are seeing your content, which means that their social circles are unlikely to see it as well. Making your business virtually invisible. Which, in turn, damages lead generation. Lead generation is essentially your businesses’ ability to reach new potential customers, boosting visibility, CTRs, and revenue streams. So buying likes on Facebook in the United Kingdom isn’t necessarily a detrimental practice in and of itself, but when used inappropriately, the tactic can damage your business.
Can Buying Facebook Likes Hurt Your Business?
Yes, purchasing Facebook likes in the UK can hurt your business. But so can investing in the wrong influencer, or paying for Facebook to boost the wrong posts and content. The reality of Facebook business is that nearly everything you can do to improve your business credibility, can also hurt it if it’s not done right. So buying Facebook likes in and of itself isn’t necessarily taboo practice.
In order to keep your EdgeRank up, continue widening your organic reach, and see that oh-so-desirable lead generation come to fruition: you’ll need to pay close attention to performance metrics and credibility. Most tech savvy customers (which is pretty much all of them) can tell almost instantly if a page has sham followers. Which can make your business seem inauthentic. This is why it’s important to only buy likes on Facebook to boost certain posts, or only buy them once you already have a decent following. Sticking to these simple guidelines, and being aware of possible pitfalls, can help you build your Edgerank, expand your reach, and promote credibility, even if you buy Facebook likes from the UK from a legit website.