So, you’ve thought about opening your very own ecommerce website, that’s great! But setting up a successful online business can be a daunting endeavour, especially when you don’t have a clear path or lack the required coding skills to create one from scratch.
That’s where an ecommerce web solution comes in the picture. An effective e-commerce website can be developed using the right combination of ecommerce solutions. But with so many types and choices available, it can be a challenge to pick the right one to get started. So, we compiled a list of the most powerful ecommerce web solutions to get your business off the ground. Before that, let’s have a brief overview regarding some aspects of ecommerce.
What is an Ecommerce Web Solution?
An ecommerce solution is a product or service that helps companies to conduct business online or electronically. Depending on the context, an ecommerce web solution could be the type that allows a traditional business to design, create, and operate a global web site. Or the type that solely focuses on more specific problems related to the ecommerce business. For example, a fresh produce store may choose to have an online store developed, to have their products listed there for purchase. Or integrate specific ecommerce-related components like carts or payments platforms for improved checkout processes,
How Ecommerce Solutions Benefit Businesses
Moving ahead with an ecommerce solution may be a new path for a traditional business and come with some resistance. But, when you consider the advantages and disadvantages, the benefits of e commerce to businesses clearly outweigh. Some of those benefits include:
- Overcome geographical barriers
- Access to new users through SEO and organic search engine traffic.
- Reduce costs of physical front-end stores, overheads, staffing.
- Navigate to the product directly
- Increase growth and revenue outcomes
- Provide value-driven information for buyer know-how and interest
- 24/7 availability by being online.
- Bring the store to the consumer than the other way around.
- Provide deals and a comparative-styled shopping experience.
- Automated inventory management
Understanding Self-Hosted and Hosted
Before proceeding with building your first ecommerce website, it’s good to have a basic understanding of self-hosted and hosted solutions. In the ecommerce world, a self-hosted ecommerce application is the one where the user itself handles the hosting on a server or web hosting account, Whereas in a hosted scenario, the ecommerce application and the hosting is bundled together and provided by a single vendor. Both mechanisms offer their own benefits and really comes down to preference and how a business wishes to shape their growth. Hosted platforms offer convenience, whereas self-hosted applications offer control. As the ecommerce business grows, finding control does become more important.
Powerful Ecommerce Solutions Businesses to Consider
BigCommerce offers software as a service based ecommerce solutions to businesses around the world. They entertain small, medium and large scale business needs related to ecommerce. It provides a great deal of robustness, enterprise-grade functionality, and an open architecture and app system to customers. It possesses the most built-in features than its competitors in the market, making it very scalable for consumers. Its features include catalog management, channel management, customer accounts, email marketing, inventory management, loyalty program, multi-store management, order management, product configurator, promotions management, product returns handling, SEO management, and shopping cart.
WooCommerce provides open source software and plugins for WordPress. Designed to be easily integrated with an existing ecommerce website. It is used by a range of business sizes, including both small and large organizations. WooCommerce offers a great opportunity to businesses who already have an online presence, and now require to launch their ecommerce side. Businesses prefer WooCommerce due to its simplicity, ease of installation and customization. Still, if you’re having trouble, a help community exists to help you out of tough spots. WooCommerce can be easily integrated with other ecommerce solutions to offer a more powerful solution.
One of the leading e-commerce solutions providers is Shopify. The company provides its signature ecommerce platforms for online stores and retail point of sale systems. Shopify allows merchants to set up and manage their stores across multiple sales mediums. It is one of the easiest to get started with, from both a technical and financial standpoint.Its features include catalog management, channel management, customer accounts, email marketing, inventory management, loyalty program, multi-store management, order management, product configuration, promotion management, product return handling, SEO management, and shopping cart.
Salesforce Commerce Cloud
Formerly known as Demand Ware, which was then bought by Salesforce and renamed. Is a cloud based unified ecommerce platform, creating seamless customer experiences across different channels — mobile, social, web, and store. It is one of the most powerful and holistic software solutions for ecommerce in the market. It provides a range of capabilities that include, marketing, merchandising, content promotion, customers service and artificial intelligence. SCC offers services for both the B2C and B2B market.
Did you see one of those advertisements on YouTube that start before your video, regarding building a quick and powerful website from scratch in a matter of minutes. It’s probably one of Wix’s that you skip. But little do you know, it’s one of the fastest growing and effective web-based solution providers in the market, especially for ecommerce. Wix offers a range of features that include: storefront & ecommerce Website, cart & checkout, products, store management, marketing & SEO, payments, store analytics and lastly e-commerce Apps
E-Commerce is a rapidly growing industry, and it will continue to grow as more businesses join the pool of online businesses offering digital services. So, moving ahead with an ecommerce web solution is a good decision. However, to materialize that thought into reality, businesses need to consider a solution that is self-hosted or hosted. Once that is decided, they can proceed with either working on it by themselves or use a dedicated ecommerce website development company.