SINGLE REVIEW: Another World by Platinum Parade

The international electronic music production team Platinum Parade is back with a new single, Another World. The team, whose core members Mark and Andry, co-produced, co-wrote and mastered Another World, has followed the extraordinary success of their recent single Dig Me with another smash. Another World is an instantly memorable contemporary dance-pop track replete with big hooks and a commercial sound, a track that seeks to tackle one of the most significant issues of our time. . . climate change. Platinum Parade’s new track reveals an ability to harness the uplifting cadences of dance and infuse it to an ultra-catchy melodic pop core, a feature that only reinforces the lyric’s focus. Another World’s executive producer is Grammy-nominated Norwegian luminary, Mood Melodies, whose other projects include Faded, Alone, All Falls Down by Alan Walker plus Stay by Zedd and Alessia Cara. With vocals from Swedish singer Ana Roze, Another World explores a serious subject with a refined pop sensibility.Aided by some ethereal sonic textures, a keys and synth introduction leads into the verse with its streamlined structure and Ana Roze’s smooth and incandescent evocative vocal performance. The chorus appears soon enough, a whimsical and airy hook that counterpoints seamlessly with the ensuing bass throb and infectious dance groove. Utilising a litany of music production embellishments, Another World soon becomes a heart- pounding, floor-shaking earworm—just like the many other Platinum Parade tunes. Filmed in Australia by Tim Hehir (Video Cowboys), Another World’s music video stars superhero Ryan Wainwright whose goal is to help save planet Earth and rally support for climate action. Another World’s video has already attracted over 1 million YouTube hits as Platinum Parade continues with their ethos of creating joyful, engaging music with heart and soul and a powerful underlying message.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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