Cami Straschnoy Is A Brand Expert, Entrepreneur, And Much More. Her Passion For This Began At A Young Age

Our earliest passions often become our biggest desires and goals when we are older. A passion for sports at a young age can lead many people to become great athletes in the future. This was the case with Camila Straschnoy. Born and raised in Argentina, Camila knew from a young age that she would work in the fashion industry.

“As a girl, I wanted to be a fashion designer when I grew up. I created dresses from my barbies, and playing dress-up was my favorite game. I didn’t struggle when I had to decide which degree to pursue. I wanted to be a fashion designer, and I got my BA in fashion and textile design between Buenos Aires, Argentina, where I was born and raised, and London,” Cami states.

Her journey to success was not over, however. She got her first big internship, but it did not work out the way she expected it to. She began an MFA, where she finally found her stride in the business.

“I enrolled an MFA in Visual Arts at Miami and started freelancing for various publications and brands as a writer. In between, I had the opportunity to go to Spain to get a master’s certification in trend forecasting, and I fell in love with the practice. After that, I started contributing with some of the top trend agencies worldwide and got trained by them, expanding my skillset,” Cami explains.

Now an entrepreneur, brand strategist, and keynote speaker, Cami has mastered the world of fashion and brand expertise. What has separated her from the crowd is her ability to understand and strategize with trends better than anyone else.

“What makes me different from the rest is my trend-driven approach to brands. I use my vast and unusual combination of skills to help brands identify what’s their secret sauce, their unique point of view, their place in this world, and their tribe. And I show them ways to connect and resonate with today’s consumers so they can become who they aspire to be. I helped them create culturally relevant ideas in an ever-evolving landscape and for a multi-everything world. I become the brand’s thinking partner opening their minds to new possibilities and innovative ways of doing things so they can break from the pack,” Cami says.

Cami has many exciting new things planned for the coming year. Her advice for those that want to start their own business is to define what and why they want to pursue that business.

“Define your big WHY (aka as purpose): WHY DO YOU WANT TO DO WHAT YOU DO? Follow the dreams you would like to follow if failure wasn’t a possibility! Those are the ones that matter to you, but sometimes fear prevents you from pursuing them. Also, mindset is super important. I use weekends to feed my brain and soul with books and people who are aligned to who I am, who help me align and add interesting points of view that make mine more vast. There’s a quote by the great Edith Eger that says: “We don’t know where we’re going, we don’t know what’s going to happen, but no one can take away from you what you put in your mind.” And this resonates with me 100%, and I think this is the most crucial factor in business and life,” Cami advises.

To find out more about Cami, you can follow her on instagram here and check out her website here.

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