Digital marketing has become an integral part of businesses, irrespective of their sizes, fields, products, etc. Unfortunately, there are many widespread myths and misconceptions about digital marketing, and those who blindly believe in these myths end up missing many opportunities available to them through digital marketing. Today, we will become the MythBusters and, hopefully, prevent some of you from making those costly mistakes and help your business step up your digital marketing game.
Myth #1: Creating a Website is Enough. Wrong! Adapting to the new reality the COVID-19 pandemic has created, many entrepreneurs are taking measures to reach out to their customers more effectively and start selling their products online. Without a doubt, creating a website is an essential part of a company’s digital strategy. However, it’s just the beginning, and you should not just stop there. If you want your website to attract prospects and convert them into paying customers, it should be used in combination with other marketing channels (both digital and real ones).
Myth #2: SEO Is Dead/Is A One-Time Thing/Is All About Keywords/etc. Now, there are dozens of SEO myths to be debunked. As in so many of them that we could write a dissertation, and that would still not be enough.
It feels like the «SEO Is Dead» myth has been around for as long as SEO itself has existed. It’s very much alive! in fact, 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. What is important is constantly optimizing your SEO according to the new Google Algorithm Updates & Changes so that you can enjoy better results.
That brings us to another myth that SEO Is A One-Time Thing. As a matter of fact, SEO is a never-ending process. You risk falling behind your competitors in Google rankings of you ignore consistent SEO optimization.
Next misconception is that SEO Is All About Keywords. Obsession with keywords will bring you no benefit. The use of the keywords should be natural, Google penalizes keyword stuffing. What you should really focus on is creating valuable high-quality content.
Myth #3: SMM Is Free and The Results Are Instant. It’s free to create an account on Instagram/Twitter/Facebook, so SMM is free too, right? Wrong! A successful social media campaign requires resources, and it’s both time- and money-consuming. Many costs come with SMM: costs of an agency or consulting, costs of social media promotion, costs of sponsored posts, etc.
Another widespread SMM misconception is that you’ll see the results of the campaign immediately. Success doesn’t come easy, and it doesn’t come fast either. There are many steps for an effective SMM plan: first, you need to look into how successful your previous social media campaigns were. Next, you should clearly define your goals and understand the decision-making process of your customers. Analyzing your competitors’ performance is another integral part of developing a social media marketing strategy, so make sure you monitor their content to identify their strong and weak points. After that, determine what social media platforms you’ll use to promote your products and services, when, and how often you’ll post. Now, you’re finally ready to engage with your customers!
As you can see, a social marketing campaign is no walk in the park, and it takes time and money to build a well-thought strategy that will bring you results.
Myth #4: Email Marketing: The Shorter, The Better. While most of your subject lines should be short and informative to catch readers’ attention, length for email subject lines depends on many factors: the devices your customers use to read the emails, what product you promote, how well your previous subject lines performed (their open rate), etc.
According to a study conducted by Marketo, a seven-word subject line with an average character count of 41 characters is the optimal variant for getting a higher open rate.
Myth #5: Content Marketing Is for Promotion Only. It’s not a great idea to push your products every time an opportunity presents itself. Your customers want to see valuable, informative content, and the sole purpose of your content marketing should be to encourage customer engagement and create an emotional bond with them. Therefore, interaction comes first, and promotion comes second.
The importance of digital marketing cannot be underestimated. Online presence is a necessity for any business today: restaurants offer their products through online ordering systems, hotels create booking websites to make the appointment process easier, and even traditional brick-and-mortar stores are turning into e-shops.
However, there is still a lot to learn about digital marketing. The confusion about how companies can implement digital marketing strategies leads to worse customer satisfaction and affects their bottom line.
In this article, we shared 5 Myths in Digital Marketing that will help you come up with more effective decisions and prevent you from making those common mistakes.