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Today, PAYDAY releases ‘P.U.K.E. Tapes Vol. 3’, the latest bombastic installment from her popular ‘P.U.K.E. Tapes series, the first two of which debuted in the summer of 2020, thus putting PAYDAY firmly on the map as one-to-watch. Also out today, the official music video for the EP’s focus track, “Cry.” Written and conceptualized by PAYDAY, the video explores “toxic masculinity” and the tendency for men to keep their emotions bottled up, doing everything in their power to maintain that stereotypical “machismo” image.
“Men/boys pretending to like traditionally manly things just because it’s the norm feeds into toxic masculinity and can be super harmful,” PAYDAY explains. “That’s what the song and video shows—crying isn’t a sign of weakness.”
Watch the Slade Sergerson-directed video for “Cry” HERE.
Bolstered by PAYDAY’s knack for spitting lyrics and her signature quick wit, complemented by production from heavyweights SickDrumz, Andy M from Death Grips, Wilie Tafa, Peter Lalich and Nick “Unknown Nick” Audino, this four-track collection includes two previously unreleased tracks “Meow God” and “Cry,” alongside fan favorites “Dolphin,” and “Big Boy.” On the latter, her lyrical acrobatics collide with the affirmation, “I’m a girl, I’m a girl, yeah I know, but I got a big mouth and a big boy flow.” “Big Boy” is resonating with fans worldwide, seeing more than 200K combined global streams in less than a week. Watch the Gabe Hostetler-directed video for “Big Boy” HERE.
On ‘P.U.K.E. Tapes Vol. 3’ being released, PAYDAY reveals, “I’m so stoked for P.U.K.E Tapes 3 as an EP and each song carries a special meaning even though I’m also being super weird with each record. With ‘Dolphin’ and ‘Meow God’ I’m on some freedom and unafraid shit. With ‘Big Boy’ I hope people feel empowered by it… like.. go on be on some big boy shit if you want ! What the fuck is even a big boy anyways ?! ‘Cry’ showcases a bit more of my vocal ability and is pretty self-explanatory… The first line is “you’re not as cool as you think that you are” Like, I see right through you bro. Drop the act, you’re really not as cool as you think that you are! THIS IS GOING TO BE The MOST EXPLOSIVE PUKE TAPE YET !!”
Explaining the origins of the ‘P.U.K.E. Tapes’ title, she explains, “I do so many different things…I’ll make a poppier song, or I’ll go in and really spit, or I’ll get depressed. It’s literally like puke, so I made this acronym with a deeper meaning: Payday’s Unbelievably Killer EP. It’s a random assortment of songs…like word vomit.”
This latest collection of commanding, genre-defying bangers is just the tip of the ice-berg of what’s to come from the proud all-American blue-collar California-born and based (by-way-of Louisiana, Texas and Seattle) teen.
