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Today, alternative pop singer and songwriter bülow shares the official music video for new single “First Place.” The bop is instantly stuck in your head, “we were never friends in the first place, so why you tryna be my friend now?”
Watch the official music video HERE via Republic Records and Universal Music Canada.
After racking up just shy of half-a-billion streams and receiving acclaim from Vice, Pigeons & Planes, Billboard, Vogue UK, and more, bülow has learned to trust her gut when it comes to music. The songstress infuses alternative pop with clever observations, personal confessions, and boundary-breaking spirit underpinned by live instrumentation. Spending the first eight years of her life in Germany, she moved to England with her family and started busking by the time she turned eleven. She has lived everywhere from Holland to Toronto and channeled a musical wanderlust into her songwriting. Along the way, she dropped four Eps—Damaged Vol. 1 [2017], Damaged Vol. 2 [2018], Crystalline [2019], and The Contender [2019]—and collaborated with everyone from Ty Dolla $ign and Mura Masa to Fall Out Boy and MadeInTYO. Not to mention, she graced the bills of festivals such as Lollapalooza, Bonnaroo, and Osheaga and shined on NBC’s The Today Show. As the world slipped into quarantine during 2020, she settled in Holland and musically turned back the clock. Nodding to favorites from her parents’ record collection, she re-embraced formative influences, including Bob Dylan, Johnny Cash, Kate Bush, Janis Joplin, Joni Mitchell, and The Shins. Creative freedom defines her forthcoming new music, kicked off by the guitar-driven “First Place.”
