Toronto-born musical artist, IJF Preach, is gaining notoriety for his raw, uber-authentic persona. In an age of hip hop where flexing culture is at an all-time high, the “Never Again” rapper makes a point of showing his fans the real IJF Preach – no matter who questions it.
IJF Preach is currently making waves for his “IJF Speech” Instagram series, where he gives a look into what his thoughts on the world are. In a current world where it can be difficult to say what you want online, Preach’s take is quite refreshing. The series is available on his Instagram.
IJF Preach’s ability to be honest about his story is quite remarkable. Overcoming homelessness at 18 years old, constant family struggles, and a rocky past with relationships has given the rapper more than enough experience to draw from. “My music is raw. As long as I don’t hide from my past, I have all the inspiration I need to create” IJF Preach says when asked to comment on his upbringing. “Rappers feel the need to flex and lie about how much drip or how many chains they have. Life is not a game man. Be real with yourself.”.
The rapper was once homeless after being kicked out of his mothers apartment. At 18 years old, he was all-the-sudden on his own with absolutely nothing to his name. He managed to find a studio which was run by current manager, Tom Hickey Media, and was able to record for free and develop his sound. Over a year of taking music seriously, IJF Preach was nominated for Oshawa Music Week’s Emerging Artist of the Year. The rapper was recognized for his debut EP, “100: The Bipolar EP” where he dives deep into his relationship with family, having to overcome homelessness, and what his views are on life.
Going forward, IJF Preach released singles “Never Again” and “Said What I Said” both which are sitting at over 25,000 views. Both tracks are deeply personal to the rapper, and act as a window into the life of Preach at the time. With a full-length album due at the end of the year, IJF Preach has no plans to stop telling his story as it develops.
by Tom Hickey