There is a shift being observed in the world of sports betting. Countries such as UK and Sweden which were once considered the hot spots for online gambling are observing a decline. The decline has been brought by the tightening of regulations which means that bookmakers are diverting their attention towards the next big markets.
India has been identified as one such market for a variety of reasons. First, it is home to more than a billion people and second, these punters now have the necessary means to place bets online. Advancements in mobile handset technology and increased penetration of the internet has made it possible for Indians to bet on their favourite cricket matches.
More and more bookmakers are now making their way into the sub-continent which has led to an increase in competition. One way that bookmakers attract punters to their site is by offering what is termed as ‘Free Bets’. Now this may sound too good to be true with gambling companies giving away free money but is a clever and effective way to attract customers to their site.
In order to understand this better is to first establish the differentiation between a free bet and a regular bet. With a free bet, you are able to place a bet without risk with the additional upside of getting paid the net winnings if the outcome comes true. Unlike a regular bet, you do not contribute the stake yourself and thus the stake is not refunded to you with your winnings if the bet wins. At any given time, you will be able to find thousands of rupees worth of free bets being given out by these bookmakers. This turns into the millions when they are offered around mega events such as the Indian Premier League (IPL)
Why Do Indian Bookmakers Offer Free Bets?
The question remains as to why a bookmaker would take the risk of offering you a free bet. The answer is simple. They use the free bet as an effective marketing tool to get you to sign up to their platform. Once you have provided your details such as email or telephone number, the bookmaker will reach out to you with further incentives to get you to deposit more.
Is there A Catch?
The answer is not as straightforward as a yes or no. The team at Cricket Betting Wali, tried and tested free bet offers being offered by several bookmakers in India. Some simply required you to register and account upon doing which you were provided with the free bet. Others requested for a deposit or for you to at least register with a payment method before the bet became available to you. What is important is for you to read the terms and conditions before using the free bet. Most bookmakers will attach ‘playthrough requirements’ meaning that you will be required to place a certain number or value of additional bets before any winnings on a free bet are paid out to you.
In summary, a free bet is a great way for you to test out a bookmaker before you have parted ways with your hard-earned money. It gives you an opportunity to check if the bookmaker has the relevant games that you would like to bet on, to check whether the interface is to your liking and more importantly to also see what sort of odds are available to you from this bookmaker.