Today, online perceptions matter more than they ever did. It’s what drives one to establish a stable and strong online presence, because it casts a light on their reputation being displayed online.
While some may consider building an online reputation a simple task, it goes way beyond having an active online presence. This is one thing that leaves little room for any kind of slip-up.
Your or your brands’s online reputation is undergoing constant changes and is being re-defined by every comment, blog post, and review made on social media. Therefore, when someone comes across your business and page, you’re bound to be under their scrutiny as they’ll be judging you based on your online content.
Now, here is where Nabeel Ahmad comes. At the age of 23, he is the owner of a million-dollar business. Nabeel is the founder and CEO of Skyray Ventures, a holding company that owns various companies in different industries including technology, media, and marketing.
Over the past few years, Nabeel has managed to build an amazing online reputation for himself. He began his entrepreneurship journey right after he dropped out of college when he was 19 years old.
Nabeel believes that having a commendable online reputation is necessary if you want to keep your business afloat, and stay ahead of your competitors. Nabeel says, “you have to proactively not just manage, but also improve your online presence by asking for continuous feedback.”
Nabeel has decided to share some tips on how YOU can build a better and much powerful online reputation.
Monitor How You Brand’s Doing Online
Nabeel starts off by telling us that, “knowing how your brand is doing online, is the first step towards building a better online reputation.” Awareness is the key to understanding what’s going on with your brand.
He further emphasized that when you’re monitoring your brand online, you’ll be able to understand how your brand image is being depicted at that present time. Because, if you’re clueless about how your brand image looks online, it’s tough to work on improving anything.
“Are people talking about you on social media, or giving you reviews? Are you even aware of it?” Nabeel said. It’s vital to your online reputation that you know the response your brand is receiving online, in fact you can opt for monitoring tools that can further help you in managing your brand.
Nabeel says, “once you know the response your brand is receiving, you can then move forward.”
Keeping Everything Up-to-date
In other words, in order to build a better online reputation, Nabeel believes it’s crucial for you to keep both your site and social media channels updated. He said, “remaining relevant to what is happening online, is vita for your online reputation.”
Which is why, if you want to be ranked higher in search results, you must keep both your site and social relevant to the ongoing latest trends. Nabeel pointed out that, in order for this to be done, you have to pay close attention to your social media strategy, and to keep producing fresh content.
“Just be sure that you put out the freshest, and most relevant information so that it you’re ahead of your competitors and your reputation is uplifted because you managed to keep your visitors updated,” Nabeel said.
Work With Influencers With an Already Good Online Reputation
Nabeel said that this is also known as influencer marketing. In fact he shared how this has become one of the most talked about marketing trends for quite sometime now. “In the world of B2C and B2B, it’s common for consumers to want to hear from industry influencers,” Nabeel says.
He shared that working with great influences will boost your reputation in more than just one way. Nabeel said, “firstly visitors might not have heard of you but are likely to say that they’ve heard of that particular influencer, which will uplift your online reputation.”
Moreover, Nabeel also shared that working with great or well-known influencers, provides you with credibility. Visitors may not know you or your brands, but they will have a certain amount of trust in these influencers.
Nabeel says, “the most beneficial part of it all is that it allows a medium for cross-promotion, because popular influencers are often very well liked.”
Nabeel believes that our online reputation is like a relationship, except it’s with hundreds and thousands of people. It’s much more tricky to manage as compared than having one with a human being, but the principles are similar.
“Be conscious about what people think of you, to improve yourself by reflecting on their feedback, and be genuine and reliable,” Nabeel said.