In the past few decades, everything we know about technology has changed. The marketing industry has changed so drastically that it is now a completely different monster.
In the not-so-distant past, the only way to get an ad in front of potential customers was with a print ad, a traditional television commercial, or a radio spot. With the technology explosion and all the social media platforms that have sprouted recently there is a whole new arena to market to potential customers.
The number of people that carry a device with them that can access the internet on a daily basis is at the highest number in history. They are essentially carrying a tiny billboard in their pocket. Your company needs to be taking full advantage of this.
With the market changing so quickly, it is more important than ever that your brand is represented by creative ads. There are several reasons creativity is a must in today’s ever-changing advertisement market.
Ads Are Everywhere
People now see 6,000 to 10,000 advertisements a day on average. Most of these ads will go completely unnoticed by the average consumer. The consumer is becoming completely immune to the traditional ways we have been able to sell products in the past.
As people are scrolling through their social media they see multiple ads. However, they rarely stop and actually read or interact with those ads.
Creativity can make your ad jump out at potential customers. Once you have grabbed their attention you can actually show them what your product has to offer. And how about placing ads on eye popping posters to attract massive visibility? For this, visit Wildposting.org that has a dedicated team of designers who will perfectly design your ads on posters and also tell you the best location to gain valuable visibility.
Short Attention Spans
Potential customers will give you on average, ten to eight seconds to grab their interest. After that, they are going to move on and your company has lost that opportunity.
This is an unfortunate side-effect of our on-demand society. People have become spoiled with a system of entertainment that provides them with instant gratification.
Your brand will need creative ads that are custom-made to fit your brand’s culture and will appeal to your customer base. Highly creative and focused ads are the only way to reach new customers in today’s market.
How to Start
To be successful your company must have a defined brand and culture. You will need to have a clear direction when you establish your digital presence.
It is necessary for your brand to have a large online presence to be successful. You will need to make sure that you are using all social media platforms. When using social media make sure you are focusing on your targeted consumer and that your content fits into your brand’s culture.
It is important to have a clear understanding of what will get the attention of your brand’s targeted consumer. Your ad has to target them so well that it grabs their attention in no less than ten seconds.
Some companies are even able to expand their appeal to other groups of consumers through creative ad campaigns.
Companies have success by having a defined brand culture and making sure that the ways they choose to market always fit into that framework. To survive in the industry you must know exactly how your brand needs to be presented and stick to that. Brand identity is crucial.
Making sure you have a creative team in your corner is a must. Take your time and do your research when looking for someone who can help you discover the best way to meet your audience.
To conclude, to be successful you have to make sure your ads stick out. They have to be creative enough that they grab the consumers’ attention quickly. You have to be able to think outside the box or you will just blend in with the 1,000 of ads consumers see every day.