Digital Marketing Expert Eugen Rosenmeier Talks About the Advantages of Marketing on Social Media

Eugen Rosenmeier believes that social media is fast becoming one of the most important areas of digital marketing and provides huge benefits for both small and large companies trying to reach out to millions of customers globally. 

So, who is Eugen Rosenmeier and why is his opinion worth listening to? 

Eugen Rosenmeier from Latvia is one of the leading Facebook and social media marketing experts. He has helped many companies harness the power of social media marketing to increase brand awareness and generate more revenue. 

He’s also a respected real estate consultant and crypto expert specializing in consulting on digital marketing for ICOs and blockchain projects. 

In a recent interview, Eugen Rosenmeier outlined the following key benefits of social media marketing for both small and large businesses. 

  1. Increased Brand Awareness

Social media is one of the easiest digital marketing platforms that you can rely on to increase your business visibility to a worldwide audience. 

All you need to do is to create a social media profile for your brand and then start networking with other businesses with the help of a social media expert consultant. 

With the right social media strategy, you can increase your brand recognition significantly to a worldwide audience. Eugene Rosenmeir says that more than 99% of marketers today state that social media marketing has significantly improved its brand visibility and customer engagement.

Social media marketing is also easier to implement. Most business owners and social media managers only spend a few hours every week on all their social media platforms to achieve measurable results. 

A well-managed social media page for your business won’t only provide a wide audience within a short time but also provide you with easy access to more people interested in what your brand offers.

  1. Better Customer Engagement

Social media provides one of the easiest and most convenient ways to interact and engage with your customers. 

Eugen Rosenmeier reminds us that better communication with your audience increases the chances of generating more conversions from your social media campaigns. All you need to do is to set up a two-way communication with your audience and ensure that you are fully aware of their wishes and that their interests are catered for promptly. 

Frequent communication and engagement with your audience helps to win attention and convey your marketing messages. You’ll also be able to handle customer complaints and concerns as quickly as possible before the station boils over.

  1. A More Cost-Effective Mode of Marketing

Social media marketing is also one of the most cost-effective modes of digital marketing. 

The cost involved in social media marketing is significantly lower than what you pay in traditional advertising channels or even in digital advertising strategies such as PPC or buying ad space on popular websites. 

You can also use paid advertising on social media which is also more cost-effective because it provides a greater return on investment and doesn’t necessarily need a big budget to get started.

  1. Better Insights and Marketplace Awareness

The most effective way of addressing your customers’ needs is by communicating directly with them. 

This is what market awareness is all about. Social media marketing provides a valuable advantage of being able to communicate directly with your audience and become more aware of what’s happening in the marketplace. 

You can easily see customers’ interests and opinions that you may never have known if you’re not actively engaged in social media. 

Social media is also a perfect complementary research tool to help you understand your industry better. There are many social media tools that you can use to understand different aspects of your consumers such as demographics and interests.

  1. Better Brand Loyalty

A better managed social media presence makes it easier for existing and potential customers to connect with your brand products or services. 

When you establish stronger connections with your audience you improve customer retention and loyalty since you’re in closer and more direct communication with them, unlike large corporations where customers can only speak to support teams after a long wait.

Satisfied customers become loyal brand messengers. It’s, therefore, important to engage with their customers and develop a strong bond with them. 

Social media not only helps to promote your campaigns but also provides an easy and more convenient channel to communicate directly with your customers.

  1. Better Brand Authority

Customer satisfaction and brand loyalty play a key role in the success of your business. Communication is the key to establishing brand loyalty and authority. 

When you use social media effectively, your customers will engage positively with your social media posts and in the process build a positive image of your brand in their minds. The more you interact with them the more convinced they become of the value and care that your brand provides. 

Keep in mind that happy customers are good brand ambassadors who will spread the word about the value your business provides to its customers and their positive purchase experience.

  1. Drive More Traffic to Your Website or E-Commerce Site

One of the best things about social media marketing is that social media helps to increase the amount of traffic coming to your website or e-commerce site. 

When you post valuable content on your social media channels, you’ll be giving users a strong reason to click through to your website landing pages and other online properties.

The more quality content you post and share the greater the potential for your posts to go viral and the more inbound traffic you are likely to generate, which creates more conversion opportunities.

  1. Improved SEO Ranking

Google and other major search engines are now using social media presence as an important factor in calculating rankings. 

Once you have updated and optimized your website fully, you can also use your social media pages to generate more social proof and signals about the value of your business to Google and other search engines. 

Social media mentions and comments show search engines your brand’s validity and integrity which translates to better rankings on search results for your keywords. 

Conclusion

Eugen Rosenmeier says that he strongly believes that social media provides great growth potential for startups and established businesses. 

However, he points out that to succeed in social media marketing, you need the guidance, expertise, and experience of a competent social media professional. 

The earlier you start growing your social media presence the quicker you’ll begin to see growth in your business. 

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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