Social media is the largest tool for businesses to utilise in marketing their products and services to customers. Most businesses use social media to increase their brand awareness and sales. Even the smallest of businesses have the opportunity to market themselves worldwide and grow at a rapid rate.
Dan James Clarke is a social media entrepreneur who has been helping businesses, artists and other entrepreneurs to grow their social media presence. He has also been a promoter for multiple major companies including TikTok and fitness coach.
As a highly experienced individual in social media growth and brand awareness, he is here to share his top tips to growing a business using social media:
Make a plan
It’s important to always make a plan. Without a plan you are going in blind with no clear goal of where you want to get to. Try to get inspiration from other people or brands and start researching who your competition is. You want to stand out from others who are similar to you and showcase why you are better. Make sure to set yourself specific objectives that you can tick off along the way.
You have to know exactly who you want to target. Think about who your products or service will be most useful for and try to analyse the type of people who are already buying. Once you know your audience you can run very specific ads online to target those people and gain the most conversions to your website or page.
Building up relationships will allow you to connect with people who may be beneficial to your business. One way to grow on social media is connecting with influencers who have an audience similar to the one you are looking to target. Perhaps you could provide them with a product or service in return for promotion on their page. This is a method many businesses are using in order to target more people and reach their full potential.
It is clear to see that Dan has a great understanding of how social media works and how anyone can utilize it to reach the goals they wish to achieve. He has just recently launched his social media agency Zyron Media where he is providing social media growth and PR to truly enhance a brands online presence and giving a boost to their start-up.
You can follow Dan on his Instagram: @Dan_clrk