Given the global economic situation, millions of people have taken advantage of social networks not only to communicate but also as platforms to boost a business.
In the words of Humberto Herrera, a specialist in personal branding, the digital age provides an opportunity to take advantage of networks to implement a positioning strategy that strengthens both business and personal branding.
“The pandemic has presented us with such a powerful digital shift. We’ve all been able to witness how entire industries have transformed overnight. In the midst of such change, I strongly believe that ambitious professionals have in developing their personal brand, their biggest professional opportunity ever”, Herrera added.
According to Hootsuite’s Digital 2020 annual report, 84 percent of people with Internet access use social networks, while 97 percent of users are digital consumers.
The figures indicate that 50 percent of the world’s population actively uses these platforms, that is, 3.8 billion people are interconnected through them.
About this, the market research company, Global Web Index, observes that 27% of Internet users have found new products through ads on social networks and that 13% of users say that a “buy” button would increase their probabilities of acquiring products or services on social networks.
In this scenario, Humberto Herrera mentions that these platforms are a megadiverse space to grow a business, however -he adds- the strategy of personal branding considerably increases the possibilities of standing out from the market offer.
“As social networks are such wide and diverse spaces, there is a great offer and therefore greater competition to position yourself. For this reason, the strategy of a personal branding is extremely important to stand out and differentiate itself from the 97 percent”, he pointed out.
The expert said that to achieve this it is necessary for social networks to be focused on a strategic positioning that should be the first thing that appears in your biography, regardless of the social network used.
Likewise -he continued- profile photographs must be professional images as well as publications “where you go out talking with highly relevant people related to your strategic positioning”.
Humberto Herrera recommended talking about personal stories instead of concepts, because “there is nothing stronger in memory than a story”, in addition to generating content based on predefined product lines, that is, avoiding improvisation and planning on topics that are related to your product.
During the last 10 years, Humberto Herrera has advised hundreds of high-profile individuals in Latin America, the United States, and Europe. His work has been the subject of interviews by the UN and of reports in the United States, Mexico and other countries.