As an independent artist, either a singer or musician, you’re performing in small venues or small virtual events. You might be considering getting a manager to boost your success and build a fan base. However, it is important to know when the right time is to seek a manager to advance your professional success.
What does a manager do? – The manager’s role is to publicize your art or music on TV, radio, and tours. They also handle the business, scheduling, and mundane tasks of your career. The manager must believe in your talent and see a future in your success. If the manager does not believe in what you do, this person might not be the right manager for you. As an artist, be clear about your career goals with the manager and how they can help you achieve those goals.
When is it time to seek a manager? – When is it time to seek a manager? – Managers usually seek artists at live venues to see their potential success, instead of artists trying to locate a manager. You should be earning some decent income as an artist, to pay for a manager. The manager is like paying a bandmate/groupmate. Be ready for the manager to take approximately 20% of all earnings for their role in promoting your music or art.
How to locate a manager? – After deciding you need a manager, it’s time to network. Ask friends, family, or fellow artists for recommendations on managers. See who manages your favorite artists, to see if they’re looking for new acts. You can also ask bookers and promoters for recommendations. Contact everyone on your list of managers, by creating and sending a package of your music, like a demo and publicity information.
You can locate a large management company where their roster includes popular music producers and singers. They provide marketing, artist development, and music production. Another resource is Manager Jordan Kurland, who works with independent artists to promote their creativity and music Jordan Kurland sits on boards of several arts organizations, advocating for artists’ voices in the world.
Setting up a contract with the manager – It’s crucial to have a contract with a manager. You must have a lawyer look over the contract for your interests as an artist. Make sure you understand everything in the contract, to have a successful career.