R3HAB once again crosses genres and cultures by joining forces with Miami rapper Smokepurpp and Russian TikTok star Rakhim for a multi-lingual single “Fendi,” originally a viral on TikTok, which positions itself as one of R3HAB’s most daring productions yet. Opening with a hard-hitting and rhythmic tempo, the track first ventures into the realm of hip-hop influences with rap lyrics and the title’s catchy vocal hook. Fans will recognize the subtle but confident shift to R3HAB‘s signature electronic bass style in the second verse as a slapping bassline takes over. Smokepurpp and Rakhim trade off vocal duties in both English and Rakhim‘s native Russian language, making “Fendi” full of surprises to keep listeners on their toes. The story behind the song started with a post on R3HAB’s Instagram account calling on Smokepurpp to team up for a rework. The response came quickly from the American rapper, who was more than happy to jump on board. If this new release is any indication of what 2021 has in store for R3HAB, we can’t wait to hear more!
“I’m always keen on working with artists from different music cultures and learning from them. It was a real blast working with Rakhim and Smokepurpp, who are really talented and both pioneers in their fields. What we came up with feels modern and breaks down so many genre barriers.” – R3HAB
“When I created the track ‘Fendi,’ my goal was to make it a worldwide hit. And when R3HAB and Smokepurpp offered me a feat, I realized that this was another step towards my goal. I’m sure that collaboration with such cool artists will give “Fendi” its second life and take it to the next level. You’re gonna love it.” – Rakhim
“I’ve been planning a lot of EDM/house type music for 2021, and I’m excited that one of the first drops was with R3HAB & that we were able to collab with Rakhim. I have a ton of Russian & Eastern European fans, and it’s dope to get to do so many collabs with artists over there. Hopefully, we’ll all be back on the road to perform this one soon.” – Smokepurpp