To rank your store on search engine result pages (SERP’s), you must know the right marketing strategy. A marketing strategy isn’t just about increasing sales. It’s also about making your customer’s shopping experience better, building a strong, long-lasting relationship with them, and creating brand awareness.
However, like all other goals, this one is also easier said than done. That’s why today, we bring you the most effective strategies for eCommerce marketing.
Effective Marketing Strategies For Ecommerce Store
Do you wonder why most people use the word “build” and not just “make” with marketing strategy? It is because it is a step to step process, not just putting everything on the table. So, all the effective strategies consist of step by step processes that we will explain below. Now, without taking more of your time, let’s reveal them:
- Website optimization
- Mobile optimization
- Search Engine Optimization
- Website content
- Social media marketing
- Content marketing
- Pay-per-click marketing
Here’s a detailed description of each of these points.
Your website or Shopify store is your virtual shop. Your customers will come and fill their digital carts with your products. And if they had a good shopping experience, they might come to your store again. But how do you offer your customers the shopping experience they want? Simple, my optimizing your store from top to bottom. The more comfortable your customers will feel using your website, the more they will love to shop again. Website optimization includes:
- Easy user-interface or website layout
- Easy-to-understand language
- Simple navigations
- Avoiding unnecessary landing pages
- Clutter-free product pages
- Contact page
- And various other elements of the website designs that lead to straight call-to-action
The best way to fully optimize your website is by hiring professionals that are experts in this field. A team of experienced digital marketers and UX professionals will serve best for this purpose.
As the owner of a Shopify store, you have to make your store both desktop and mobile-friendly. These days people prefer their smartphones over laptops or computers for online shopping. More than 225 million Americans have a smartphone or tablet. According to Outerboxdesign, 79% of people have made an online purchase using their mobile devices in the last six months. So, creating a mobile-friendly shopping experience is necessary for your store. There are many examples like Snapdeal, Etsy, and Flipkart, who used this strategy and are now one of the most loved shopping platforms. Also, make your store designed by an expert so that your potential customers feel pleased shopping from it.
SEO- Search Engine Optimization
SEO is the method of improving the quality and quantity of your website and its traffic. It helps to give exposure to your online store in a person’s google search results. Meaning when a person searches for a product on google that you also sell, the first website he or she sees is yours. In a survey, it was seen that people prefer to visit only the first two-three pages of their searches. Meaning, your store will get quality traffic only if it’s on the first three pages. But how can your store organically rank on the top of Google searches? Well, by using the right SEO techniques.
SEO Includes Techniques Like- Keyword Research, On-page Optimization, Off-Page Optimization, etc. It is an on-going process and requires time and patience to work efficiently. You cannot expect to see results within a few weeks of using SEO. However, if you hire an experienced Shopify SEO company, your chances to fastly climb and stay on the top of SERPs gets increased.
Help Tip: Some people think hiring any Shopify SEO services is enough to make their eCommerce store ranked. But that’s not right. You need an SEO agency that has expert knowledge and a demonstrated history of success.
Assume your online store as a physical one. What will you do to establish your brand’s name in the market? Will you simply contact any advertisement agency and tell them to promote your store? Or you will hire an expert agency that will research the market as per your niche, find the latest marketing trends, and then create the marketing strategy accordingly? Obviously, you will go for the latter.
The biggest problem why many websites fail to rank on search engines despite using different methods is inappropriate content. It does not matter how much you spend on marketing or promotion. If the quality of your website content is low, it will rank low. Therefore, you should only fill your website with quality and original content. Research is the key to improve your content’s quality. Hire an expert who gives enough time to research the market and find your consumers’ current demand.
Then use that research to create content that is useful for your customers. The content on your website reflects your brand’s image. Thus, it’s a simple formula. The more quality content you offer to customers, the more likely they will return to your store.
Help Tip: Always focus on providing content according to your target audience. For example, if your target audience is young age students, publish content that is relevant accordingly.
Social Media Marketing
Social media plays a vital role in the success of any eCommerce store. It has completely changed the way of doing business. There are more than 3.81 billion people worldwide that use social media frequently. This means using social media marketing; you can create a good brand image in front of those users, making Shopify SEO company that can perform social media marketing, along with other strategies for your store.
In PPC, Google shows your website’s advertisement on the top of a user’s search results. And with each click, you have to pay Google a certain amount for its service. It is a campaign that combines promotions, ads, and landing pages. Design your ad in such a way that it influences the viewers to open your online store. Learning the demand of people will help you create an offer that benefits you and your customers. Suppose, through market research; you found that the demand for portable laptops stands is high in the market. So create an ad offering your customer such a deal on portable stands that they can’t resist shopping from your site. This way, they will buy this product from your store and will also recommend others to shop.
But influencing people to click on your ads isn’t as easy as it looks. People will only click on your ad and visit your store if they find a profitable deal. So work more on creating a good offer than creating a fancy ad.
Content marketing turns the content into a useful tool for attracting potential customers and selling them your products. It is like a story that your business is trying to sell. If used correctly, content marketing can attract more customers to your online store than other marketing methods. Content marketing also helps to create a long-lasting connection between your brand and its customers.
Contents are of various types like videos, blog posts, newsletters, infographics, and many more. Always follow the 80/20 rule. 80% of your content should be useful and informative. On the other hand, the rest 20% of the content should promote your product or eCommerce store. Don’t take the power of content marketing lightly. It has helped countless online stores to establish a good image in their consumer’s eyes. An important thing that helps content marketing to work efficiently is the right content. Your content should fulfil your customer’s requirements. Your viewers should find it informative from the beginning to the end. Otherwise, they’ll simply ignore your content and find someone else to fulfil their needs.
Effective marketing strategies are ones that give importance to every aspect of your eCommerce store. When you hire a Shopify SEO agency, first make sure their digital marketing strategy includes all of the above points if you wish to rank your store ahead of your competition.
In the end, if you have any doubt in any of the above points, feel free to ask us in the comment section below. We’ll answer them as soon as possible.