How to optimize your Instagram Profile?

Optimizing your Instagram profile is as important as posting good content consistently. As an optimized profile can turn your visitors into your customer. This isn’t rocket science to optimize, all you need is to follow these simple ideas. 

1. Switch into Instagram Business Profile

This should be the very first step if your intend is to optimize your Instagram profile for maximum growth. You don’t need to have to a business page for this, even Influencer and majority of the celebrities uses the Instagram business account. Also, it is quite simple to switch into the business profile and can be done in just a few seconds. The process is same as creating a Facebook Page for your business. To learn more about how to grow your Facebook Business Page, you can visit here.

The reason why I’m suggesting this is the utility of many useful features linked with an Instagram business profile. Some of these features are access to Instagram analytics, Instagram ads manager, eCommerce features. 

Follow these steps to avoid any confusion:

  • Navigate to your profile and click on gear-symbol located at the top-right corner. 
  • A new window will be opened with a bunch of options, scroll down and click on the switch to an Instagram business profile. 
  • But you also need to make sure, that you’re an administrator of any Facebook page. As it is necessary to link while switching to an Instagram business profile. 

2. Choose a unique, simple Username 

Username and display picture is the two most important things of your profile as it’ll display everywhere. Also, it plays a huge role in making an impression of any visitor. You’ve to bear a few things in mind while choosing the username at Instagram. Your username should be easy to read and find. Don’t cross a 2-words limit for your username as it can make it difficult for others to find your profile.

While for profile picture, it should be vivid, prominent and intriguing. For business or brand, putting the logo as the display picture is ideal. 

3. Optimize your Profile Bio

After profile picture and username, your bio is the most important factor while optimizing your bio. It might sound surprising, but marketers have claimed that their conversion rates have increased many times when they optimize their bio. A picture could be at the worth of thousands of words, but this doesn’t neglect the importance of words.

A bio with the good use of copywriting techniques can be the last piece for your puzzle. Actually, you’ve to present your brand or yourself in limited space of characters. Therefore, every word must provide value.

 Also, don’t forget to add the URL of your website here. Being an endeavor at Instagram, you need to be aware that Instagram only offers two places where you can paste the URL. 

4. Use Instagram Story Highlights

While following a consistent content calendar, there may be some instance when your stories get more than expected engagement. You need to save all such content for a longer duration. 

Instagram stories last only for 24 hours, but Instagram highlight feature can make it permanent at your profile. Also, a prominent position at the top also makes it more significant. You should also showcase your important content including sales offers, messages here to get more visitors. 


5. Share Quality Content with Unique Brand Style

Quality is king and Instagram is the place where you can test this statement. By quality, this doesn’t mean that you start spending hours in creating a single post. Quality content can have these attributes, good resolution, obvious, unique or humorous idea, fun-factor, good aesthetic sense etc. 

For instance, if you’re running a business page for a photography business. Then you always need to make sure that your photos are of good qualities. 

Keep Things Simple and Choose a Filter

Sometimes, even you’re trying to focus on creating quality content but you end by posting average content. But on the other hand, simple content can many times get amazing engagement. I’d suggest you a kept thing simple and choose a good filter. 

6. Give your Profile a wide-exposure by Sharing

By following all of the above ideas, this time you need to give your profile a strong exposure like never before. For that, you’ve to share your profile at other platforms. And try to get more visitors as you can, at your page. Your follower count is also the major thing which largely influences the user action. But today, you don’t have to wait for months to touch four or five figures of following. All you need is to buy Greek Instagram Followers and boom, now you’re on the right track. A decent number of follower count is necessary to win the first impression of visitors.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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