Why do we need to focus more on page speed optimization?

A Beginner’s Guide to learn page Speed Optimization

The key factor dictating success for modern online companies is website performance optimization, the focal point of technologically superior website designs. After all, unimpressive website performance kills the bottom line of an organisation as the torture of waiting for sluggish web pages to load frustrates customers into looking for alternatives.

The term page speed basically refers to the amount of time when web pages or media content is downloaded from servers hosting the website and displayed on the web browser requesting it. The load time of the website is the period between clicking the link and viewing the entire content on the requesting browser from the web page.

In the sense of user experience and website performance, there are three key aspects essential to understand page speed:

  • The view of the time taken to deliver the requested material to the browser along with the accompanying HTML content.
  • Browser response to requests for page load.
  • The view of end-users as the requested web page renders on the browser – this is the ultimate empirical measure of page load speed.

Subsequently, website performance affects search engine rankings developed under proprietary and undisclosed algorithms, integrating key factors such as page speed, user interface, website responsiveness, and a whole bunch of other performance metrics for the website.

Focusing on page speed optimization from the ground up is the absolute essential concept in optimizing website efficiency. Modules, server-side scripts, and final tweaks for performance enhancement have a small but significant effect on page speed and load times. Yet, in their website creation and design plans, web developers and online business owners appear to ignore page load times.

In order to yield full website efficiency, awareness of investing in the right range of website speed optimization solutions and services, website maintenance and even outright coding trickery is necessary. Strategic business decisions based on this information directly contribute to improving the efficiency of the website, which in turn contributes to improved online sales, leads, conversions and eventually business success.

One of the signals used by its algorithm to rate pages is Google’s indicated site speed. And research has shown that Google could calculate time to first byte precisely, as if it considered page speed. Furthermore, a slow page speed means that with their allocated crawl budget, search engines can crawl fewer pages, and this could negatively impact your indexation.

For user experience, page speed is also important. Pages that have a longer load time tend to have higher bounce rates and a lower page average time. Longer load times have also been shown to influence conversions negatively.

Some Effective Ways to enhance the page speed of the website.

Enable for compression

To reduce the size of your CSS, HTML, and JavaScript files that are larger than 150 bytes, use Gzip, a file compression software programme.

Do not use gzip on files with photos. Instead, compress these in a software such as Photoshop, where you can maintain control over the image quality. See below for ‘Optimize photos.’

CSS, JavaScript, and HTML Minify

You can improve your page speed significantly by optimising your code (including deleting spaces, commas, and other unnecessary characters). Delete feedback about code, formatting, and unused code as well. Usage of CSSNano and UglifyJS is suggested by Google.

Decrease redirects

Your visitor faces extra time waiting for the completion of the HTTP request-response loop any time a page is redirected to another page. For instance, if your mobile redirect pattern looks like this: “example.com -> www.example.com -> m.example.com -> m.example.com/home,” your page load is slower for either of those two additional redirects.

Delete JavaScript render-blocking

By parsing HTML, browsers have to create a DOM tree before they can make a page. During this process, if your browser encounters a script, it has to pause and execute it before it can proceed.

If you want to learn page speed optimization, you need to take a course that gives you a 360-degree view of the subject. ShayToder allows you to do this. All the secrets and tricks are included in the course and it used it to win the international competition for WordPress results.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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