Today Claud shares the video for their single “Soft Spot,” the second single taken from their forthcoming debut album Super Monster (February 12st via Saddest Factory Records). The melancholic pop song has found fast success around the globe since its release earlier this month. Following a premier on Zane Lowe’s Beats1 show, it earned continued plays from Lauren Laverne and Amy Lamé at BBC 6 Music and Jack Saunders & Steve Lamacq at BBC Radio 1.
Says Claud of the captivating new video for the song, directed by Brad Bischoff, “Something I’ve come to realize in the last couple years is that moving away is VERY different than moving on (seems obvious but is really not…). This video is about the stuff that you can’t seem to leave behind and that comes with you wherever you go, whether they’re good things or not so good things.”