Thirty years ago, our daily routines, tasks and way of doing things were very different from today. Many things have improved and with the emergence of the Internet, endless opportunities arrived too. Today, we can use our phones to not only communicate wirelessly from anywhere in the world with other people, but also to “surf” the internet and buy things.
The internet eventually gave way to social networks too, which have brought about an important change in the way we socialize with each other and the way we work. On social media, many people have become inspiration and reach millions of users who consume their content. An example of this is Isabella Ladera Ceresa, a Venezuelan influencer based in Miami who produces content on Instagram, YouTube and TikTok.
Isabella focuses on producing content for her more than 60K and 78K followers on her Instagram and TikTok. Her goal is to be transparent and honest with them and to become more well known in time. She wants to be a positive influence for others by creating an impact.
So far, Isabella has worked with many clothing brands, such as SheIn and FITWEAR, as well as beauty brands like Cardona Beauty and Silky Skin. She has also worked with other partners like The Coldest Water and with various artists. Overall, Isabella only works with brands and partners she personally supports, and only promotes products or services she actually likes and uses.
As soon as Isabella realized how many people she was helping and inspiring through her social media, Isabella decided to focus on growing her platforms and using them for good.
Now that she is working on living off her personal brand on social media, Isabella has been able to reflect on what it entails to start a business. She shares that the first obstacle is always fear, and the most difficult challenge at the beginning is without a doubt, taking the first step and just getting started.
For Isabella, mindset is also important when starting a business. She considers it the foundation for all. There will always be people trying to put you down or make you look bad. If you are not sure of what you want or who you are, it is easy to get defeated.
As Isabella continues to grow her brand, she stresses that she does not believe in competition. In her mind, she is her own competition as well as her biggest project. Every day, she just works on bettering herself. This is what differentiates her from others.
Find out more about Isabella and check out her content here.