Music elicits and intensifies emotions – it always has been, and it always will be. Ideally, the music in a video, even if it only plays in the background, can create a great mood. Background music plays a crucial role in making videos worth watching and meaningful. Including a good soundtrack in the background of your video is thus important if you want the video to communicate the purpose it is made for.
Today, music has become more important than ever in video production. Not only does it influence how your audience perceives the video, but also plays a crucial role in delivering your message. Using music in videos creates a positive and emotional response in the audience, motivating them to take action.
Wondering how to add background music to videos without any hassle? The article breaks down how to add the right soundtrack with a powerful video editor – Wondershare Filmora.
How to Choose the Right Music For A Video?
- Determine Your Video Goal
Is the video a part of the marketing campaign of your business or do you want to make a corporate video that helps your brand stand apart? Looking to make an explainer video that comes with a message? If it is a promotional video, choose an inspirational track. In case of an explainer video, pick a gentle soundtrack.
- Know Your Target Audience
When choosing a soundtrack for your video, keep the demographics in mind. Music taste varies from person to person. So, you need to consider if your audience listens to hip-hop, indie rock, folk, electronic, or something else. Also, you need to note if a particular music genre directly influences the audience you are trying to reach. If you aim to reach a wider market, choose something that appeals to all.
- Establish Your Budget
Budget is something important as without it you cannot produce a video. Decide if you want to hire a composer for creating the original track of your video or you will choose a track from the music library of the video editing software. Ensure you calculate your budget and then plan both your video and music accordingly.
- Pick An Appropriate Video Tone
The tone is how a video makes the audience feel. Do you want to tickle the funny bones of your consumer? Or, do you want to make them feel educated? You can choose from a plethora of tones like conversational, dramatic, entertaining, urgent, and informative. Remember; picking the right tone will help enhance the feeling of your video.
- Ensure The Track Fits Your Video Style
Another key factor to consider is matching the background music with your video style. Make sure you choose a soundtrack that perfectly fits your video style so that you can make the right impression. For instance, when creating a video tutorial, opting for hip-hop music is a strict no-no. So, make sure you choose music that doesn’t seem to be out of place.
- Pay Attention To The Lyrics
You can enhance the storytelling narration of your video by adding lyrics. However, you need to consider two aspects when choosing lyrics. Firstly, lyrics can distract the audience if used along with any interview or dialogue. Secondly, check if the lyrics are depicting a scene of video or distracting the audience by mixing two different elements of your audio.
How to Add Background Music to Your Videos?
With a royalty-free built-in audio library and thousands of background music and effects to choose from, Wondershare Filmora is the best video editing software for both Windows and Mac users. It is a brilliant video editing tool that perfectly balances powerful features with great visual audio editing ability.
Step-1: Import Audio
Install Filmora Video Editor on your computer and launch it. Tap MEDIA and click on the IMPORT tab that’s just below the menu bar. From the drop-down list, click on Import Media Files to select the video file.
Repeat the process for choosing your desired background music file. Select the MUSIC tab if you want to use the in-built music track for adding background music.
Step-2: Add Background Music to Match The Video
One by one, drag the imported video files from your album to the tracks on timeline. Ensure you arrange them in line with the play order, without overlapping. Next, you need to drag and drop your background music files to the track that’s just above the video track. Filmora allows you to trim the background music and adjust the position so that it aptly fits your video length.
Step-3: Edit the Music File
Double-click on the audio file in the timeline to pop up the audio panel. Here, you can edit the audio in various ways – fade-in/fade-out, tune the pitch, adjust volume, set the desired equalizer, etc.
Image Source: https://filmora.wondershare.com/guide/editing-audio.html
Step-4: Export the File
Once you have added your background music and made the desired changes to the video, click on the EXPORT tab to export your video. You can save the exported file in various formats and rename, define the resolution too.
Background music has the power to convey the message words alone cannot deliver. And, with Wondershare Filmora, you can put the right soundtrack over a video easily with its powerful features. This popular video editor allows you to edit audio and video files flawlessly, with numerous in-built royalty-free audio tracks to choose from that can make your video appealing.