PREMIERE: Thought Beings Welcome Us Into Their “Digital Hideaway”

Based in California USA, Thought Beings are a collective of anonymous artists working together to create colorful nostalgic Pop Music engineered by a mastermind producer. Working many years in the music industry prior to forming Thought Beings, these singers and musicians became excited to release music under one conceptual art project. They wanted the music to speak for itself and the artwork to set the stage. The purpose of Thought Beings is to let the imagination run wild with colorful 80s Pop nostalgia at the helm. Upon the release of their debut album the attention was instantaneous and audiences grew exponentially with full support from prolific tastemakers NewRetroWave, Iron Skullet, and Dr. Disrespect. Thought Beings have also landed several television and feature film soundtracking deals with music from both of their albums. Now they are prepared to release their most ambitious album to date under the prolific Synthwave record label Aztec Records.

Today VENTS Mag has the pleasure of premiering “Digital Hideaway” by 80’s-wave synth pop artist Thought Beings. Though the video is bright and colorful, there is a certain heaviness and almost darkness to the production that juxtaposes nicely and keeps us intrigued all the way through. Starting off with Depeche Mode (or even more so Ministry era Twitch) style pulsating synths, a hooky and unexpected horn line kicks things into high gear from the jump. The chorus vocals help the track reach new heights with an instantaneous dark club hook, it’s equal parts edgy and atmospheric, it is pop perfection. Thought Beings are masterful with their production; panning synths, ear candy style bits and snippets, swimming atmospheres, and dancing fills and samples keep us coming back and noticing something new, something more on each listen (especially that post chorus vocal “ughh!” what a great little hook!). Overall, Thought Beings have done something difficult and noteworthy with this one track and visual, and that is to invite us into their world, their universe, their “Digital Highway”, their online escapist space in just over three minutes.

Below is our interview with the band, make sure to check out their newest album Neon Beach on Spotify

Hi guys, welcome to VENTS! How have you been? 

Great thank you. Enjoying our favorite winter season here in California.

Can you talk to us more about your latest single “Digital Hideaway”? 

That song was a lot of fun to make. We love funky bass and trumpets. In the mid to late 80s lots of brass sections started dominating the pop charts. We wanted to capture that essence.

Did any event in particular inspire you to write this song? 

Seeing everyone lost in their digital devices, playing video games, watching YouTube, and just escaping into the digital realm while on a beautiful sunny island. It made me realize how ‘digital’ reality has become.

How was the filming process and experience behind the video? 

We wanted to capture the colorful, flirty, and zany atmosphere of the early MTV days. Inspired by the infamous Memphis Design and Neo-Expressionism of the 1980s, this music video was made with the intention of capturing the cheeky attitudes and nonsensical music videos of that decade.

The single comes off your new album Neon Beach– what’s the story behind the title? 

We spent several weeks in Hawaii writing this album. While there we wrote a short story imagining a future world where escaping to the beach was actually a neurological program. It was also used as a form of treatment. The neurological program is called “Neon Beach.”  Kind of like the movie Total Recall. It’s a dystopian story dressed in utopian 80s neon glamour. 

How was the recording and writing process? 

It was a lot of fun. Before Covid we worked together in Hawaii to write a bulk of the songs. Then we went to our own cities to swap recordings and finish the album through the internet.

What role does California play in your music? 

Both my main singer and I live in California. I’m in SF and she’s in LA. The vibe here lends itself to that 80s aesthetic and colorful palm beach visual. It feels very free to live here. We want our music to convey that wonderful sense of California freedom.

What is it about the 80s that you find so fascinating? 

The optimism and naivety. The colors and the overuse of synthesizers. Everything was larger than life and music didn’t seem to take itself so seriously.

Where did you find the inspiration for the songs and lyrics? 

Observing our modern world, the technology, science, addiction, and love. While in Hawaii we noticed people were on the beach but still plugged into their digital devices. Which was funny because after a day at the beach we would plug into our little studio. The whole world is plugged in.

What else is happening next in Thought Beings’ world? 

We’re planning on 2021 being a year of collaborations for us. Our first collaboration with a prominent Synthwave singer is underway. It will be our first of hopefully many collaborations.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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