Recording artist and video producer Phil Kluba, known best for his work producing live streams and music videos for the likes of Scott Helman, Justin Nozuka, and MONOWHALES through his company Press It, is now offering up a taste of his own brand of alt-pop/rock with a one-minute song/video combo called “Fine By Me”. The song was produced by Zach Zanardo of MONOWHALES and boasts a self-produced video featuring flamethrowers, Teslas, and an Elon Musk impersonator. Written by Kluba early in the pandemic, “Fine By Me” combines the acceptance and resignation of enduring the lockdown with the excitement of his live-streaming business taking off and the devil-may-care attitude of taking risks and making the most out of a bad situation.
Co-written with rising-star pop artist MKLA (known for her work with Brazilian superstars Vintage Culture and ALOK), “Fine By Me” calls to mind artists such as Oliver Tree and Weezer, rounded out by Kluba’s honest lyrics and passionate-yet-playful vocal performance. “‘Fine By Me’ was written during the original shockwave of the pandemic,” says Kluba,” Things felt a little crazy, caught in daily remote live stream productions, I spent every waking moment on the internet”. Taking his years of experience producing video content for some of Canada’s most recognizable up-and-coming artists, Kluba jumped at the opportunity to channel his creative energy into his own project. Kluba produced and starred in the video, sharing duties as a director with long-time collaborator Rod Hafezi. Shot guerilla-style around Toronto’s York University campus, the video features Kluba driving a Tesla and wielding a flamethrower, and includes guest appearances by viral sketch artist Bilal Dawson and a dancer dressed as Elon Musk (Taylor Mcwatters). Says Kluba about the video, “It’s an ode to “The Matrix”, a belief that we could possibly be living in a simulation, with mishaps and glitches. This is my glitch in the matrix, and I guess Elon’s pretty cool too.”
Kluba streamed a wealth of content during the COVID-19 shut down including “National Canadian Film Day” which featured appearances by Sandra Oh, Ethan Hawke, and Jay Baruchal. Kluba also worked on 60 live-remote episodes of “Isolation Nation” with Michael Landsberg and “SickNotWeak”, an organization devoted to helping people understand that mental illness is sickness, not weakness. The show included appearances by Director X, Hayley Wickenheiser, Tessa Virtue, Mitch Marner and Amanda Crew to name a few.
You can find his work at https://www.liveisbetter.ca/
About Phil Kluba:
Phil Kluba is a singer, songwriter, video producer, and founder/CEO of Press It, a Toronto-based media production company that has spent the past seven years specializing in innovative video, live-streaming, and content solutions.
In 2017 Kluba coordinated a Facebook Live production featuring a performance by MONOWHALES at the Facebook Canada office, filmed and produced by Press It. The stream garnered over 1,000,000 views. In addition, Kluba produced and co-directed MONOWHALES debut music video “Take it Back” later that year, reaching over 1.5 million views on Facebook. Most recently, Kluba produced a three-part Facebook Live pilot that featured live interviews hosted by Toronto designer Hayley Elsaesser, backstage green room experiences, and live performances by MKLA, The Elwins, and MONOWHALES. The collective campaign had a reach of over 3.5 million and continues to grow today.
Press It provided the technical solutions for SickNotWeak’s live- remote mental health talk show, Isolation Nation. Hosted by Michael Landsberg, the show had a 60 episode stretch and accumulated over 3.1 million views. The show featured various guests such as Royce White, Nate Burleson, Biff Naked, Director X, Hayley Wickenheiser, Amanda Crew, and Mitch Marner to name a few.
Combining his personal experiences in the industry with his knowledge of branding and content creation, Kluba has positioned Press It on the cutting edge of online content development. Since its launch in 2014, Press It has provided content solutions for businesses such as Loblaws, Kids Help Phone, The Ocean Cleanup, Rogers Media, William F. Whites International, Shopify, SOVI Creative, Twitter Canada, Warner Music Canada, Coalition Music, Canada’s Music Incubator, Chris Smith Management, Erica Ehm, Michael Landsberg, Alan Cross and musical acts Justin Nozuka, MONOWHALES, MKLA, The Elwins, The Tea Party, and many more.