The overhaul taking place at Sinclair Broadcasting Group remains in full swing with the appointment of Darrell Davis as the Vice President of Enterprise Business Transformation. After announcing the launch of a new national news segment to be broadcast across the network of Sinclair local channels, the company has made a change to its business department. The arrival of Darrell Davis will be seen as positive for investors based on the experience of the newly-appointed Vice President across four decades.
A Seasoned Executive Arrives at Sinclair
In his new role, Darrell Davis will be given the job of making sure the Sinclair business is making the move to focusing on moving to a data-driven role within the media sector. Sinclair has recently shown it is looking to make major moves across the media sector with a new program lineup and the appointment of new executives, such as Mr. Davis.
The role of the former Xcelerate Solution executive will be to examine and improve the business functions of Sinclair as the company transitions to a new position within the industry. The Vice President of Enterprise Business Transformation will be focused on profitability as the latest technology becomes the focus of the broadcaster. This means Sinclair will look to integrate the latest artificial intelligence and machine learning to improve its position within the media sector.
A Changing Position Within the Industry
Upon being appointed to his new role, Darrell Davis explained he was excited by the challenge and keen to bring greater profitability to Sinclair Broadcast Group. Davis explained he would draw on his business experiences of more than 35 years to make sure the latest changes to the work being done at Sinclair as profitable as possible. The overall aim of Sinclair is to use the latest technology to provide the best customer experience for viewers to ensure the company remains at the forefront of the media industry.
A History of Business Success
Darrell Davis was praised by the Chief Information Officer at Sinclair, Brian Bark praised the skills of Darrell Davis in bringing new technologies to the companies he worked with in the past. The work facing Darrell Davis comes after the career he has completed yielded more than $300 million in savings for various companies. The career of Mr. Davis has largely been focused on the introduction of the latest IT technologies that have become available over the last 35 years to lower costs and improve profitability.
The Sinclair Broadcasting Group operates a huge network of sports and local channels across the U.S. that are to combine with its latest programming improvements. Darrell Davis will preside over the improvements the company hopes to make in its sports and local programming through the introduction of new technologies.