Erik Roberto has been at the forefront of the NYC barbering scene for a quarter of a century. After 25 years in the business, 14 as owner of one of the best and most in-demand barbershops in New York, Erik knows a thing or two about hair.
Erik was the first known barber to make the transition to scalp micropigmentation in USA as a full time profession.
Trained by friend and business partner Jonathan Gerow, combined with the opportunity to work in a fast paced SMP clinic, Erik Roberto gained a huge amount of experience very quickly, and has developed into one of the very best practitioners in the business.
Gerow Hair Ink become a formidable provider under his watch.
The company now has a fully fledged training program, a fantastic office and teaching facility in Midtown Manhattan, a product line, some of the best marketing in the SMP industry and unsurprisingly, is treating more clients than ever before. A typical day sees as many as 8 treatment sessions completed, and the company is booked for weeks, sometimes months, in advance.
For me, scalp micropigmentation is more than just a means to an end. It’s a vehicle for me to realize my childhood dreams – to help people however I can. I know what it’s like to go through the trauma of losing hair. I myself had the procedure done in order to deny the notion of letting my hair define who I am and instead embrace who I was becoming. I have to say, I’m loving it.
Erik’s experience of running one of NYC’s most successful barbershops has provided him with a strong eye for effective marketing.
Responsible for many of the great promotional videos we’ve come to expect from Gerow, Erik Roberto and Jonathan are fully committed to the future of their company and helping as many people as possible escape the anxiety of hair loss.