How to Use Hashtags on Instagram Correctly

Are you after growing your Instagram audience or want to market your business through Instagram effectively? Then the using hashtags on Instagram are the best and authentic way. The use of hashtags is simple, but you need to do it correctly to get the right results.

Currently, there are a billion active Instagram users monthly. Therefore, if you want to reach a massive audience on Instagram through your posts and increase engagement rates, you need to use hashtags.

In this guide, you will get to understand more about Instagram hashtags step by step. Continue reading for more insights.

Importance of Using Instagram Hashtags

Why use an Instagram hashtag? This is a question you are asking yourself. Your goal is to get more followers or have new customers buy from your business through Instagram. If that’s the case, the hashtags enable your posts to be visible globally.

When you use the hashtag, your post becomes among the adverts on an Instagram hashtag page. For example, let’s say you use #love on your picture or video post. The photo or video will automatically be on the #love page.

The only thing you need to note when using hashtags on your posts is that your account should be public. Private Instagram accounts which use this strategy don’t get to be seen by other users.

Rules of Using Hashtag on Instagram

You’ve now decided to make use of hashtags on Instagram. But are there any rules one should follow to make this strategy effective? Yes, Instagram has a set of rules for users to use hashtags on their social media platforms.

Here are the rules you need to follow.

  • Place the sign # before your target keyword.
  • The maximum number of hashtags on a single post is thirty.
  • Never use spaces, special characters, or punctuation marks when using hashtags.
  • Don’t place any character before the sign #.
  • When using a number, accompany it with letters. For example, don’t write #7. The correct way is #No7usa.
  • Avoid using long-tail keywords. Always keep it short like #beach.
  • If your account is private, your posts won’t be visible on hashtag pages.

Which is the Best Tool to Search for Top Instagram Hashtags?

Now that you have known the importance and rules of hashtags on Instagram, it’s time to learn how to find trending hashtags. Top trending hashtags enable your posts to be seen by a broad audience.

Presently, many tools can enable you to search for appropriate keywords for your Instagram hashtag. But are they useful? To effectively use this strategy, you need a hashtag tool that allows you to do the following things.

  • Search for keywords.
  • Help you organize hashtag sets. (This is vital as it determines your ranking)
  • Directly copy and paste hashtags to your posts.
  • To check the performance of your posts.
  • Track how your competitors are performing.

You can get all these by using Task Ant as your Instagram hashtag tool. It is the best and delivers the right results.

Tips on How to Effectively Use Hashtags

The use of hashtags on Instagram is among the best ways of marketing through social media. Additionally, it increases post engagement leading to more followers. However, some simple mistakes might cost you.

So, here are tips you need to know when using hashtags.

  • Follow the Rules

There’s no way your posts will rank high on hashtag pages if you don’t follow the set rules. When using hashtags, always ensure you follow the rules. If you don’t remember, you can check the section on “rules of using Instagram hashtags.”

  • Use Few Hashtags

Even though you can use up to thirty hashtags on a single post, you need to avoid overusing hashtags. According to reports, the best number of hashtags you should use on a post should be eleven.

  • Come Up with Hashtags Campaigns

For your information, you are not restricted to using the available Instagram hashtags. You have the chance to create your own as per your brand. If you put creativity into your campaign, you will get a high engagement and probably new customers or followers.

The Top Five Instagram Hashtags

There are many hashtags on Instagram, but there are ones that rank high, and when using them on your post, you will get a positive result.

The following are the top five trending hashtags on Instagram.

  • #love
  • #instagood
  • #photooftheday
  • #fashion
  • #beautiful


Correctly using Instagram hashtags will go a long way in increasing your post engagement and followers.  I hope you have learned about hashtags on Instagram. For any information about this guide, feel free to contact us through the comment section.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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