Every single artist, from the musician to the painter, needs to get strategic when it comes to marketing. The goal is always to put the art in front of an interested audience but there are so many different things that have to be taken into account. Unfortunately, the truth is most artists do not know how to market themselves properly and they will surely struggle in 2021, especially after how bad 2020 was.
So, how do you promote yourself? Obviously, this is much more complex than most artists are aware of. However, there are some simple things that can be mentioned.
Find Your Voice
Marketing is all about speaking to supporters and broadening your audience. This is done one step at a time so it is time to learn how to properly talk about the work you do. There is a huge value for writing skills in education and services like Apapers are very effective because they know exactly how to find the voice of their clients.
Start by practicing how you talk about your art and your work. Then, start writing exactly how you talk. This is very effective these days, especially when using social media for marketing purposes.
Use Your Friends
Our friends are the people that support us and believe in us. They are more than willing to help but many artists do not realize this. You should talk to the closest people in your life in order to understand how much your art impacts people.
Talk with friends about work and ask them questions about what they feel. When your friends do not know much about what you do and your art, how can you expect total strangers to? Also, your friends might be the jumpstart of your entire marketing campaign when they promote you to their friends.
Use Tools That Are Comfortable
In marketing, there are countless tools that can be used to promote the work of an artist. The problem is that the artist does not know marketing so it can be very difficult to use those tools in an appropriate way. Also, the tools that are available for you are not just software programs.
One of the best examples of tools that you can use is writing. You can easily start a blog and offer updates every week about your art. This is very helpful because it offers a direct line of communication that you can use to reach your audience.
Use Social Media
No matter what you might think, social media has to be used if you want to promote yourself as an artist. There are countless platforms that are created for artists, ranging from the widely popular YouTube to some that are lesser-known and designed to help promote struggling artists.
Try to find out where your audience spends time online. This will help you to determine what social media platforms you need to be present on. Then, see what works there and what does not. You will thus be able to speak the language of the audience.