Hi Nic Tailor Team, welcome to VENTS! How have you been?
We’ve been trying to keep our sanity through both COVID and this bizarre election process without turning into raging alcoholics!
They say necessity is the mother of all inventions – was this the case or how did you come up with the idea for Nic Tailor?
We believe Nic Tailor is the mother of all inventions. We saw that no underwear company offered truly customized underwear. All the brands in the market today offer S-M-L-XL; Nic Tailor offers size range from 28”- 48”
With many big underwear brands around the world – were you any nervous when coming into this business? What was it that motivated you to move forward?
We were well aware that there are some major league brands already marketing and selling underwear. Our biggest challenge has been competing against these major players who have unlimited advertising and marketing resources. We’re still a start-up company and it’s definitely tough gaining brand awareness. We’re committed to staying in the market and getting our story out to the masses.
What would you say makes Tailor stand out from the rest of the other brands?
Nic Tailor has unique niche of customizing underwear for the guy who is a world class athlete and also able to fit the average Joe who doesn’t have the most amazing physique. We are very proud that all Nic Tailor underwear (and undershirts) are completely made in the USA. We cut, sew and ship right from our home state of North Carolina. Nic Tailor even offers the only “dry fly” option to eliminate problems men have when they think they’ve finished relieving themselves only to see drip stains on their trousers.
How would you say our current situation with the pandemic has played in favor of the brand?
We feel the pandemic has played to our favor in that men can stay at home, work from home and have no reason to wear pants. They can be super comfy taking a zoom call while being pant-less in their Nic Tailors. We also offer impeccable customer service and quick turnaround to ship quickly!
So business wise, you would you say in a way the pandemic has created a true need for betting fitting underwear?
Yes, we believe the pandemic has given men (and women) additional time to shop online and get the best fitting underwear on the market. They deserve the best and that’s what Nic Tailor delivers
Speaking of illness that’s destroying and taking lives, can you tell us more about your partnership with Prostate Cancer Foundation? What lead you to team up with them?
How can people go and help?
We are passionate and honored to team up with Prostate Cancer Foundation. We all have been touched by someone we know that has battled prostate cancer. We can’t think of a more amazing foundation to be associated with. People can go on our website and scoop up dozens of pairs of Nic Tailor knowing that 15% of all proceeds goes directly to Prostate Cancer Foundation. It’s front and center on our website. Spreading awareness of prostate cancer and ways to contribute is hugely important to us at Nic Tailor.
What else is happening next in your world? Anything new we can expect to see on the Nic Tailor front?
We’ll be adding fly option shortly and also adding additional colors and patterns in the near future.