Electric Cinema Release New Music Video For “Animals & Gods”

In hibernation for twelve years it took a chance encounter with a dusty old hard drive to kickstart The Electric Cinema’s long awaited second album. The drive, thought to have died years before, contained the basis for the new songs. A revelation that sparked a two year process of writing, recording and overdubbing.

The result is Animals + Gods – their epic second album which documents some of the events in the intervening years; births, deaths, starting again and leaving the city behind. The title track continues where debut single, Heat Exchange left off, namely wrestling with the disparity between the logic of science and the spirituality of human connection. It asks how those two things can possibly co-exist, and why we have closed ourselves off from the things we don’t understand.

With their first single Rewind To Kickstart – there has never been a more apt song title for a band returning to the fold. It is an immediate and thumping return that lyrically examines the wisdom of going back, while at the same time acknowledging the closure that this can bring. It is a call to arms for anyone who wants to address their past to be able to seize their future.

The ten songs lyrically examine a wide range of themes, dealing with the loss of close family (Losshopedreamsbadges), childhood memories of extreme measures taken during thunderstorms (Cover All Mirrors), and finding peace and love on a stale hungover morning (Reborn On A Sunday Morning).

But the universal theme that the band explore throughout the album is that people endure, no matter what challenges they face, and that beneath the surface there is so much more to us than we know.

Releasing an album in 2020, this strangest of years, saw the band channel the restrictions of lock-down into the creation of two promo videos for Rewind To Kickstart and Animals + Gods. Joining forces remotely with talented editors in London and Paris, the band were able to forge new stories from recovered cine film and manipulated, phone-captured slow mo.

Paint covered faces reverse in the promo for Rewind to Kickstart with a nostalgic nod back to the band’s earlier days, creating a visual representation of their journey so far. And in the promo for

Animals + Gods archive footage from US space missions and Russian laboratories are mangled up with home shot footage of the band, and immerse us in a vision of the future that never materialised.

The Electric Cinema through the prism of looking back, are ready to address both their present and their future.

WATCH HERE

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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