After the storming success of their recently released studio album ‘One Day At A Time’, which has now been streamed more than 84 million times and seen them garner another 10 million monthly Spotify listeners, Kodaline have now unveiled the official video for their festive offering ‘This Must Be Christmas’.
Originally released on the same day as the deluxe edition of their latest album, which features a collaboration with Gabrielle Aplin on their track ‘Everyone Changes’, two covers – ‘Teenage Kicks’ and ‘The Rare Auld Times’, and of course the previously released singles ‘Wherever You Are’, ‘Sometimes’, ‘Saving Grace’ and ‘Say Something’; the new video for ‘This Must Be Christmas’ sees the band deliver a heartfelt tale for the festive season.
Marking their very first Christmas single, the new visuals sees them blend the magical world of Santa’s Workshop with a sombre message about the difficulties many are facing after the year we have all had.
Speaking about the new video, director Lee Holmes said, “The track is essentially about drowning your sorrows in a pub at Christmas and I loved how the band had put their own stamp on the traditional Christmas song. So for the video I wanted to create that Christmas feel but with a twist, playing on the idea that Santa’s elves are like seasonal workers who live amongst normal people during the year, until Christmas comes. And in these uncertain times it makes sense that their job security is in the balance, just like the rest of us. Kodaline have such a great track record for music videos so it was a privilege to get to work with them and create a video for their alternative Christmas vision.”
The band have also released the deluxe version of ‘One Day At A Time’ on 20th November both physically and digitally, making it the first opportunity for fans to own the record in a physical format. Stream the new album here – https://kodaline.ffm.to/onedayatatimedeluxe
Watch the new video for ‘This Must Be Christmas’ HERE – https://youtu.be/YJjmx8YGTTY
Listen to ‘This Must Be Christmas’ HERE