With the advancement of technology in the 21st century, there has been a sudden increase in the number of people and businesses that have turned to digital marketing for expanding their businesses and promoting them to a larger population. The most specific marketing medium currently, is social media. There is a range of social media management tools that help businesses to get the most out of the social media platforms.
Prashant gupta, is an 18- year old digital marketing consultant, businessman and emerging producer. He owns a digital marketing company that has collaborated and assisted many thousands of brands and businesses and used their marketing strategies to help them promote their products through devising well-designed websites, increasing client management and majorly focusing on social media marketing.
Prashant plans marketing strategies through various social media websites like Instagram, facebook and twitter, by analysing the needs of every individual business and executing his marketing plans customized for each one of them. He believes that, following the same path over and over again might seem a little off for customers as there is a continuous competition between businesses. So, every business firm has to be unique in its own way in order to excel in their respective fields.
He uses social media marketing in a way by which it enables various businesses to project their brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, he makes sure that every business’s core identity, whether it’s friendly, fun, or trustworthy, stays consistent. This is acquired by constantly posting promotional content for businesses and keeping the customers constantly alert. This develops a relationship between the customers and companies, which will lead to a better engagement and consistent business deals.
Prashant has been able to advance in the field of marketing especially due to the unique ways in which he approaches each and every one of his clients. He says, “ I have been very keenly following the latest technological updates in order to stay as different as possible. I have been using Google Analytics, as it’s a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attaching tracking tags to your social media marketing campaigns will help to properly monitor them. And I make sure that I use the analytics within each social platform for even more insight into which of the social content is performing best with the audience.”
Through creating brand awareness and properly executed strategies, prashant was able to bring up many small scale businesses to the peak of their business career. He aspires to be seen among the best digital marketing consultants in India, within 3 years.