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3 Types of Music Publicist You Should Avoid

Music is a very powerful medium being able to stir emotions, soothe spirits and even change lives.  If you are a talented musician, no doubt you want your music to reach more and more people.  For this to happen, people need to know about you and your music.  One of the best ways to do this is with a publicist who will work hard to get you music pr.  If you feel that you are at a point in your career where you feel it’s time to hire a publicist there are a few types you should bear in mind and avoid.

A music publicist is an individual who works with an artist to make them known or recognized.  This individual basically works to stimulate an interest about the artist and their brand of music in the eyes of the media and public and among record companies.  They normally run a promotional campaign which may involve multiple interviews, reviews about live shows and albums, profiles and music blogs among other promotional efforts.  All this is to ensure that the artist remains in the spotlight and at the forefront of everyone’s mind. 

Now here are a few types of publicist to watch out for:

    •    The Publicist Who Wants To Work With You Without Even Hearing Your Music

For you, this may be a dream come through.  However, how can someone promote you without first having an idea of what it is they are promoting?  A good publicist will first try to get an idea of the artist and their brand of music to at least see how best they can work to make the artist commercially viable. 

 •    The Publicist Who Guarantees Coverage

The main responsibility of the publicist is to have their clients featured in media.  A good publicist will therefore be able to at least get you a few reviews from outlets which are reputable.  However, the truth is promising you significant coverage with national TV and a feature in the most popular publication and so on is more of a sale pitch and not something that can be guaranteed especially for an upcoming artist.  Be prepared to do some work and ask for publicist for a plan of action and a few of the outlets they plan to introduce you to.

    •    The Publicist Who Doesn’t Have a Strong Social Media Presence

In the past, media exposure was all about landing a spot on the television or the radio.  However, thanks to social media this has all changed.  Digital promotions among Twitter, Facebook, YouTube and captivating and attractive websites which feature the artist are all excellent at boosting an artist’s image and promoting their music.  As a result, a publicist who doesn’t have a Twitter account, or has few Facebook likes for his page or a boring website is highly unlikely to be up to date with the new trends in social media to introduce you to new audiences

There are talented, hardworking and trustworthy music publicist who can help to do great things for you and your music.  Do ensure that you do your research so you can choose the right publicist for the job.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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