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Today Rare DM shares new single “Send N***s” with an epic music video filmed in the empty streets of NYC at the very beginning of the pandemic. PAPER has the premiere. Erin Hoagg (Rare DM) describes the insanity of filming the video:
“The video started as all GoPro shot on my bike, because I could do it myself without seeing anyone. I would ride my bike from Bushwick to Times Square to the Oculus and back – I wouldn’t get off my bike at all because the city was in lockdown. No bodega, no restroom stops – just bike somewhere with the right spooky aesthetic and ride home. I would go out a few times a week to get a variety of sky backgrounds, and after filming over 8 hours of footage myself, Jordan Fuller and friends filmed me in Manhattan in full PVC attire. Somewhere along the way, some dude caught me on his phone in the wild, and two days after, my Mom in Michigan sends me a TikTok of me on Canal street, already at 480k views – no tag of course – which has now passed 1.6 million views and has comments from around the world asking if I’m Lady Gaga or Keanu Reeves’ gf.”
